• by Lisa Singer , Staff Writer, July 13, 2021

Behind the Scenes with Diane Sidden

Cisco’s Diane Sidden talks overcoming gender bias, standing out, and her first public outing since the pandemic...you'll never guess where it was!

Here’s a hint: 

“Just being around marketers and sharing and just being together and everyone was just like this feels almost normal in a way. It was super, super nice.”

That’s right, it was a MediaPost event!

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

Breaking the glass ceiling is an expression Diane Sidden never liked, yet nevertheless had to do. She is now Cisco’s global digital marketing consultant/growth marketing, but early in her career she reveals how she had to push the boundaries to prove she could make it in the male dominated tech industry. She shares some recent personal revelations about how the past year has helped her come to grips with her upbringing, and also talks about a “phenomenal life-changing” experience. You can watch the video of the entire conversation here.