Breaking the Glass Ceiling: Standing Out in a Predominantly Male Industry

Behind the Scenes with Diane Sidden

Cisco’s Diane Sidden talks overcoming gender bias, standing out, and her first public outing since the'll never guess where it was!

Here’s a hint: 

“Just being around marketers and sharing and just being together and everyone was just like this feels almost normal in a way. It was super, super nice.”

That’s right, it was a MediaPost event!

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

Last month, Cisco’s Diane Sidden joined us in Pinehurst for a hybrid, part virtual/part live, Search & Performance Insider Summit. While there, she was able to reconnect with some of her marketing colleagues over cocktails and outside activities. Diane also joined two other marketers on a panel to discuss her company’s post-cookie strategy, but in this episode of Insider Summit: BTS, Lisa discovers a more open and personal side of the digital marketing guru. 

Breaking the glass ceiling is an expression Diane never liked, yet nevertheless had to do. Diane is now Cisco’s global digital marketing consultant/growth marketing, but early in her career, she reveals how she had to push the boundaries to prove she could make it in the male dominated tech industry. She shares some recent personal revelations about how the past year has helped her come to grips with her upbringing, and also talks about a “phenomenal life-changing” experience. You can watch the video of the entire conversation here.

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