Hallmark's VP: When You Care Enough to Do the Very Best



Hallmark's Alexis Kerr talks diversity, imperfection and embracing the unexpected.

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“When you push and do it and try something new, great things can happen.” It's that adventurous spirit that Alexis Kerr says led her to her most recent "great thing"- - becoming vice president of the Mahogany Brand at Hallmark Cards. It's a role the multicultural expert embodies both personally and professionally, which she demonstrated at MediaPost's TV & Video Insider Summit  last fall.

In this edition of Insider Summit: BTS, Alexis talks with Lisa about today's demand for more diversity and inclusion and what she believes needs to be done to keep things moving forward. She also expresses gratitude for the positive impact mentors have had on her life and even reveals something she "love, love, loves." You can watch the video of the entire conversation here.

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