• by OMMA Editors , September 10, 2021

Big time gamers are way too focus on the game to consider advertising. Twitch figured it was best to wait for gamers to take a break leaving their gaming “lairs”, and finding them in the real world. To foster interest in its second Twitch “Streamer” Fortnite bowl, it went to cities where NFL players were participating in an event, and used Gamestop data to encourage them into their next game. Twitch says gamers were 23 times more likely to tune into the second Streamer Bowl. Let them play.