• by Laurie Sullivan  @lauriesullivan, September 22, 2021

Skai, formerly Kenshoo, has partnered with Snowflake to make its research and market intelligence available through the cloud services platform.

The companies announced the partnership Wednesday. 

As of today, Skai's market intelligence data becomes available in the Snowflake Data Marketplace, giving brands that use Snowflake access to popular insights that can guide timely decisions. In the coming months, the company plans to expand access to further datasets.

Skai has been developing a knowledge graph for data during the past five years, and management felt that a partnership with Snowflake made sense to grow the business, says Kobi Gershoni, vice president of data partnerships at Skai.

"We're bringing contextualization and relevancy of the data to Snowflake customers," he says. "Otherwise, without us processing it, the data would come in a very raw format."

The partnership, which will be expanded in the future, today includes three datasets for analysis: Most Viewed Ecommerce Products, Consumer Sentiment, and Share of Ecommerce Shelf Life for Specific Product Claims.

• Most Viewed Ecommerce Products allows users to identify the products in their category that have received the most reviews during the past month.
• Consumer Sentiment looks at social chatter from the past six months to reveal consumers’ opinions on products.
• Share of Ecommerce Shelf Life for Specific Product Claims highlights the most dominant attributes for ecommerce sites.

Michelle Urwin, director of marketing at Skai, says "data from Google, Facebook, Amazon … only gives a view into your world. It shows you how your advertising performs, or share-of-voice data.”

Marketers don’t get consumer trends, market and forecasts from Google, Facebook and Amazon -- the type of data available from Skai through the Snowflake partnership. 

Urwin believes many marketers just want the data and the market intelligence. All the data has been available through the Skai market intelligence platform. Now anyone with a Snowflake account can access the three segments through the cloud services platform.

Other data sets will be added in the future, she says.

Snowflake is the first partnership, but there are others in the works such as a partnership with Amazon Web Services.