• by Tony Silber , December 1, 2021

The B2B media company Randall-Reilly announced on Wednesday that it acquired the Asset Intelligence Business unit, comprised of the brands Equipment Watch, Price Digests and FleetSeek from Informa, also a B2B media company.

The brands provide proprietary pricing data, information and insights to businesses making decisions and investments in heavy construction equipment, commercial vehicles and other infrastructure assets, according to a press release from Randall-Reilly.

Specifically, Equipment Watch is a leader in construction-equipment valuation and operating-cost data to contractors and state DOTs. Price Digests is a provider of commercial-truck information and valuation data to insurers and others in the commercial-vehicle value chain. FleetSeek is a database of 500,000 carriers with market intelligence used by trucking product and service providers.

Randall-Reilly, based in Tuscaloosa, Alabama, serves the transportation, construction, agriculture and other industrial markets. It is backed by the private-equity firm Aurora Capital Partners. The company’s proprietary data and analytics focus helps build exclusive market insights that can be shared with marketers.

Informa, based in London, is a diversified media and events company serving more than a dozen markets.

“Strategically, these highly regarded brands really help us advance our progress toward being the go-to source for pricing and analytics in America’s most vital industries,” said Matt Reilly, president and CEO of Randall-Reilly. “They’re a perfect complement to our equipment market-intelligence platforms, EDA and Rig Dig, and equipmentexperts.com, our performance-based used equipment marketplace.”

Simon Ferguson, President at Informa Intelligence, added: “We wish the Asset Intelligence team continued success under their new ownership. They have much to be proud of, and we are confident that Randall-Reilly will fuel further growth for these industry-leading brands.”

“Adding these insights to our existing platforms means no other company better understands heavy equipment buyer behavior and risk profile than Randall-Reilly,” said Prescott Shibles, executive vice president-division GM of Randall-Reilly.

Lazard served as a financial advisor to Randall-Reilly.