• by Laurie Sullivan  @lauriesullivan, August 3, 2022

Recent postings on its job board indicate Apple may be looking to beef up its advertising business.

Two new posts describe Apple's drive to hire experienced executives to build a mobile demand-side platform (DSP), and manage projects for its advertising platform.

“Join our team to build the next generation of advertising experiences for Apple's customers globally,” the post reads.

A DSP will give Apple control of how, when and where data is used. The candidate for that position is required to have eight or more years of experience.

Another job post details a project manager to work with Apple’s Ad Platforms Project Management team.

The person leading the team will need at least 10 years of experience in project management and more than three in advertising technology to work with a variety of teams at Ad Platforms and across Apple. The willing candidate will become responsible for leading and mentoring a team to work through program risks, and deliver measurable outcomes in a fast-paced environment.

The advancement into ad technology could give Apple the boost it needs to diversify quarterly revenue when product sales slump or slow.

Apple last week announced the expansion of ads in the App Store to help developers expand reach. The company until now only offered developers two ad opportunities in the App Store -- in the search tab and in the search results page. 

The front page of the App Store will see the first space.

With "Today" App Store ads, developers can promote their apps alongside the daily editorial content by the App Store team. Ads are marked to standout from editorial content.

The "Today" tab is the first tab that's pre-loaded when the App Store app is opened. Apple introduced it as part of the App Store redesign in 2017, according to MacRumors.

The second new ad placement will appear in the app product pages, according to the report. Ads will appear under the "You Might Also Like" section toward the bottom of the page.