More consumers plan to shop on Black Friday compared with Cyber Monday and Small Business Saturday, according to data released Thursday from Jungle Scout.
Fifty-seven percent of consumers say they will shop on Black Friday, compared to 43% on Cyber Monday and 20% on Small Business Saturday.
About 18% of consumers do not plan to shop during any of these retail events.
Jungle Scout says the percentages for Cyber Monday include online and in stores.
In-store shopping will slightly edge out online shopping this year. This may a positive factor, according to cybersecurity firm CHEQ's estimate, based on analysis of 233 million ecommerce site visits.
Advertisers in aggregate will experience a $368 million loss to fake clicks on retail ads to drain budgets, skew metrics and commit malicious acts, bots/faker users frequently click on online ads, CHEQ says.
The security firm also estimates that 46 million organic shoppers will be fake users, and $3.3 billion will be lost to bots abandoning carts.
This bot strategy of holding inventory in a cart skews metrics, and overwhelms servers that can make purchases more difficult for real customers to complete.
Gift cards will be less popular this year, compared with last year, according to Jungle Scout. Here’s how:
When Jungle Scout survey participants were asked about their strategy for buying gifts.