Cyber Monday Analysis Shows Consumers Spent $12.8M Each Minute In One Evening Hour

Cyber Monday broke online sales records with consumers spending about $11.3 billion, up 5.8% year-over-year (YoY) -- to score the biggest online shopping day of all time.

In the peak hour between 8:00 P.M. and 9:00 P.M. Pacific, consumers spent a whopping $12.8 million every minute. 

Toys drove online spend on Cyber Monday -- up 684% compared with an average day in October 2022 -- as well as electronics, up 391%, and computers, up 372%. Sporting goods rose 466%, appliances rose 458%, books rose 439%, and jewelry rose 410%.  

Pokémon cards, Legos, Hot Wheels, Disney Encanto, LOL Surprise dolls, Cocomelon and Hatchimals in toys also showed strong demand.

Top gaming consoles included PlayStation 5, Nintendo Switch and Xbox Series X. Top games included FIFA 23, God of War Ragnarök, Madden 23, NBA 2K23, and Pokémon Scarlet & Violet.

Smart TVs, Apple AirPods, Apple MacBooks, tablets, smart watches, instant pots and air fryers also were in demand. 

From Thanksgiving to Cyber Monday, consumers spent $35.27 billion overall, up 4% YoY.

On Black Friday alone, consumers spent $9.12 billion -- up 2.3% YoY, and Thanksgiving consumers spent $5.29 billion, up 2.9% YoY.  

From November 1 through November 28, consumers spent $107.7 billion online, up 8.7% YoY. Discounts came earlier and more frequently this year, with eight days exceeding $2 billion in daily spend online, with 20 days topping $3 billion. Adobe expects consumers for the full holiday season, from November 1, through December 31, to spend $210.1 billion, up 2.75% YoY.  

The impact of inflation in recent months has been flat or down 0.7% YoY in October 2022, according to the Adobe Digital Price Index (DPI), which tracks ecommerce prices across 18 categories

Adobe analysis covers more than one trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories.

Adobe Analytics is part of Adobe Experience Cloud, which more than 85% of the top 100 internet retailers in the U.S.

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