Leading metaverse game provider Gamefam has announced an official partnership with Paramount Consumer Products and Nickelodeon. Together they will bring two classic cartoon franchises -- "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles" (TMNT)––to Roblox.
Doug Rosen, senior vice president of games and emerging media at Paramount, said in a recent statement that expanding both franchises to new platforms is a critical part of the company's gaming strategy.
Ricardo Briceno, chief business officer at Gamefam, adds that iconic fan-favorites like these franchises “are the exact types of brands Roblox audiences engage with on a massive scale.”
Launched as a comic book series in 1984, "TMNT" became a hit animated TV show, a live-action television series, and later spawned numerous blockbuster theatrical releases.
The franchise has also generated billions of dollars in retail via toys, apparel, video games, DVDs and more.
Nickelodeon has also played a part in reviving the franchise through multiple video releases and separate Netflix deal that ended in "Rise of the Teenage Mutant Ninja Turtles: The Movie." Another theatrical motion picture, which is currently in production at Nickelodeon with Point Grey Pictures, will be distributed by Paramount Pictures.
On the other hand, "SpongeBob" was the most-watched animated series for almost two consecutive decades and now spans theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base.
The "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles" Roblox experiences will be separate entities and are still being developed. Both immersive experiences will launch later in 2023.
There have not been any more specific details released about which activities either world will feature.
Gamefam has recently worked with other major media distributors to launch branded experiences in the Roblox metaverse, including a music-themed social role-play world called “Rhythm City” for Warner Music Group, and Hot Wheels World for toy manufacturer Mattel, and many more.