Paramount Global is starting up its first direct-to-consumer (D2C) ecommerce platform -- Paramount Shop -- selling a range of entertainment-branded products across all the media company's brands, shows and characters and its film and TV studio -- from CBS, Comedy Central, MTV, Nickelodeon and Paramount Pictures, among others.
The ecommerce store will house apparel, accessories, collectibles, costumes, home, party goods, publishing, and toys, exclusive and memorabilia as well as unique co-brands representing more than 125 brands and characters totaling over 7,000 items and more than 50,000 unique products in all.
Products will showcase Paramount's individual shows and characters including longtime entertainment brands/franchises such as Nickelodeon's "Beavis and Butt-Head," Showtime's "Billions," MTV’s "Jersey Shore" and CBS' "Survivor" as well as new TV series: Showtime’s "Yellowjackets" and Paramount Network/Paramount+'s "Yellowstone." This also includes Paramount Pictures' major film franchises "Scream," "Mean Girls," "The Godfather," "Star Trek" and "Top Gun."
The e-commerce site and product sales will help expand the company's overall consumer marketing efforts, which also include an area where consumers can sample Paramount+ , the company’s major premium streaming service.
Over the past 12 months, Paramount+'s total national TV advertising had a total paid advertising and media value from on-air network promos of $241.7 million, according to iSpot.tv.
This was driven by $182.5 million in value from the on-air promos on Paramount TV networks, and $59.2 million from paid national TV ads. This generated 32.2 billion impressions, according to iSpot.tv.