Basis Adds ACR Data From LG TVs For CTV Political Targeting

Basis, a political advertising platform from software solutions provider Basis Technologies, is making ACR data from 35 million U.S. LG smart TVs available now through the end of 2024. 

Advertisers have access to inventory on all content viewed on LG TVs, including premium connected TV apps and LG’s FAST channels, through the Magnite supply-side platform/SSP. 

Outcome-based ACR targeting employs LG Ad Solutions data, including incremental reach of audiences not exposed to linear TV, incremental frequency through retargeting of linear audiences, and conquest targeting of audiences exposed to opposition ads. 

Basis also offers voter file data from all major third-party sources, geotargeting of households in specific congressional and state legislative districts, and first-party data from advertisers. Direct IO, private marketplace/PMP and programmatic buys are available.



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