• by Joe Mandese  @mp_joemandese, March 21, 2024

Few venues may seem more IRL than a gas station pump, but soon you'll be able to catch up with -- if not actually enter -- the metaverse while filling up your car, thanks to a partnership being announced today between digital out-of-home advertising network GSTV and immersive worlds content publisher Super League.

The content deal will begin distributing a new weekly series from Super League, "Metaburst," on GSTV's screens located at more than 29,000 sites nationwide.

The series will feature 20-second "Metaburst" content highlighting news and previews of new launches on the biggest immersive gaming platforms, including Roblox, Fortnite, Minecraft and others.

Charter advertisers are expected to include the kind of beverage, snack and QSR brands that have already pioneered in-game advertising on those platforms, as well as Super League's roster of advertisers in the entertainment, beauty, travel, consumer electronics and toy categories.

The partnership will also include "cross-screen" sponsorships and in-game integrations "bridging the gap between the physical act of fueling up and the digital world of gaming," says a GSTV spokesperson.

"We will provide cross-platform video campaigns, custom sponsorships and integrations that include both branded content and in-game experiences, and also utilize Super League’s proprietary 'Loyalty and Reward Platform,' which connects branded rewards that have been unlocked and earned in-game with sales redemptions at the point of purchase at GSTV locations," he adds.