Commentary

How This Strawberry Frog Exec Is Leading With Purpose

by Lisa Singer , Staff Writer, August 29, 2024

Strawberry Frog's Rasika Narang talks about the art of balance, embracing discomfort, and what New York still needs more of...something she one day may provide.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

Rasika Narang shares her journey from her early days in India as a little girl creating and building things from scratch to becoming chief marketing & growth officer at Strawberry Frog. After graduating with an economics degree in India, she talks about giving in to her inner desire for creativity by moving to New York to pursue design. In this episode of Brand Insider: BTS, Rasika opens up about growing up in a different culture and finding the courage to try new things and take risks, values she tries to instill in both her children and her teams. She also talks about finding her voice, problem solving, and afternoons spent with Flamin’ Hot Cheetos and Gossip Girl. You can watch the entire conversation above.

agency, brand marketing, content marketing, digital marketing, india, integrated marketing, marketing, marketing/branding/advertising, omni-channel marketing, performance marketing, women

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