• by Ray Schultz , December 3, 2024

A new B2B publishing entity, Informa TechTarget has been created following the completion of a deal between Informa Tech and TechTarget. 

The new entity combines TechTarget’s intent-driven services and Informa Tech’s digital businesses to comprise a range of B2B publications and events. 

Informa TechTarget employs more than 2,000 staffers and serves 7,500 customers.

Across the company, "we’ll have more than 300 journalists and over 220 websites covering 20 discrete technologies and vertical industries, making us one of the largest B2B editorial organizations in the world,” writes Bryan Glick, editor in chief of Computer Weekly, now part of the new portfolio of businesses. 

Glick describe the scope of the business as including “Dark Reading, Information Week, Light Reading, WardsAuto and others.”

He adds, “This new editorial portfolio will also include Industry Dive’s award-winning flagship sites like Healthcare Dive, Banking Dive, Retail Dive and more. And you’ll still have access to TechTarget’s vast number of technology sites, including Computer Weekly, LeMagIT, the search site brands, Xtelligent brands, Whatis.com, and others."

Informa PLC contributed $350 million of cash and the Informa Tech Digital Businesses in exchange for an approximately 57% equity stake in the new company. The $350 million will be paid to existing TechTarget shareholders, who retain a roughly 43% equity stake in the new company.

“Following the definitive agreement between TechTarget and Informa earlier this year, we are delighted to combine our strengths as Informa TechTarget,” says Gary Nugent, CEO of Informa TechTarget. “Our business serves an attractive, dynamic growth market, underpinned by increasing demand for B2B solutions built upon permission-based audiences and first-party data.”