Amazon Ads and SiriusXM Media this morning announced a deal enabling advertisers to reach 160 million monthly subscribers to SiriusXM's portfolio -- including Pandora and SoundCloud U.S -- via
programmatic buys on the Amazon DSP (demand-side platform).
The companies said advertisers and agencies using Amazon DSP can activate the portfolio via the AdsWizz SSP (supply-side platform)
and that the inventory would soon be extended to include the SiriusXM Podcast Network, as well.
The companies said the expanded access will be available to "select advertisers" in the
fourth quarter, but did not disclose which ones.