With the return of strong viewership in TV
football content, legacy TV companies Walt Disney and Fox posted year-over-year growth in August 2025 from Nielsen’s Media Distributor Index.
Disney grew 2% to a (9.5%) total day viewing
share of all its platforms for persons two years and up.
Fox added 10% (to a 6.7% share) in August versus a year ago, while Paramount+ was flat at 7.1%.
NBCUniversal's share was cut
nearly in half due to unfavorable comparisons to the year-ago period, when it had strong Olympic viewership in August.
NBCU sank to a 7.6% share from 13.4% share a year ago.
Compared
to a year ago, college football and NFL pre-season content gained 4% for ABC affiliates; 25% higher, for ESPN; and 14% more for Fox affiliates.
YouTube continues its strong growth up 24%
versus a year ago (to leading 13.1% share) in the Media Distributor index.
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Netflix added 10% to 8.7% share, and Amazon was up 22% to 3.9% share
Warner Bros. Discovery continued
to decline -- down 16% to a 5.8% share.
Disney had the best results among legacy, live/linear TV network focused media companies -- shifting more viewing to streaming platforms from live,
linear TV channels. The mouse house gets 47.4% of its overall TV viewing coming via its streaming platform; 52.6%, linear.
The next-highest result was for Fox (32.8% streaming/67.2% linear)
followed by Paramount (28.2%/71.8%), WBD (24.2%/75.9%) and NBCU (18.4%/81.6%)