Behind the Scenes with Katie
Briscoe
MMGY Global's Katie Briscoe talks about recharging solo, going for it, and why travel is the best form of education.
I've had the opportunity to connect
with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the
scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles,
inspirations and the valuable lessons learned along the way.
What if the biggest myth about leadership is that once you reach the top, you finally have it all figured out? Katie Briscoe would
tell you the opposite. As CEO of MMGY Global, she believes careers aren’t defined by a single breakthrough moment, but by a series of micro-transformations — the pivots, stretches, and
seasons that quietly shape how you lead and who you become. In this episode of Brand Insider: BTS, Katie opens up to Lisa Singer about the evolution that comes with each career stage — from
early pivots, to taking the helm of a global company. She talks about the leadership traits that served her early on, the surprising ways they had to shift as CEO, and why curiosity — not
certainty — is what sustains long-term success. Katie also offers powerful advice for women navigating ambition and self-doubt: go for the role even if you don’t check every box, manage
your energy like a non-negotiable asset, and trust that growth comes from learning in motion — not waiting until you feel ready. You can watch the entire conversation above.
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