• by Colin Kirkland , Yesterday

By expanding its partnership with HubSpot, TikTok is now integrated within the platform's marketing hub, to give brands direct onboarding, lead management and measurement capabilities for their TikTok posts and ad placements.

Marketers using HubSpot will now have the option to connect TikTok to their existing HubSpot workflows. Based on TikTok's announcement, this unification aims to help brands improve lead quality, automate follow-up, and target high-intent audiences, while also gaining a clearer understanding of a post or ad's full-funnel performance.

The integration allows HubSpot customers to connect an existing TikTok Ads Manager account or create a new one within the CRM.

Marketers will also gain access to TikTok Pixel -- the social platform's customer tracking code -- to streamline data tracking.

By centralizing the management process around TikTok campaigns within HubSpot’s marketing hub, marketers can “plan, publish, engage, and report on organic TikTok content” within HubSpot's social tools, per the announcement.

This includes using one calendar to schedule TikTok posts and measurement performance alongside planned posts for other social platforms such as LinkedIn or Instagram.

In an effort to centralize engagement and collaboration, marketers also have the option to monitor and respond to TikTok comments within HubSpot’s “Social Inbox.”

According to its website, HubSpot currently has over 268,000 customers across the globe, making it one of the most popular CRMs among marketers.

By integrating TikTok into its system, HubSpot may be able to attract more marketers focused on building an audience on the short-form video-sharing platform, which says it has almost 2 billion monthly active users worldwide.