From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience

The wellness industry would like everyone to know that aging is over.

Not death. Not taxes. Just aging.

According to Havas' new Superaging report, we are entering a glorious era of lifespan optimization where consumers are "engineering" how they age through wearables, supplements, diagnostics, recovery vacations and enough personal …


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