StackAdapt has debuted enhanced targeting and reporting capabilities for streaming music, digital radio and podcasts Inside Radio reports. This is occurring as digital audio ad
spend is growing apace. The new tools bring several tasks, including audio content discovery, campaign planning and reporting into a single workflow, the company says. In addition, advertisers can now
break out digital radio, streaming music, and podcasts when building campaigns, instead of seeing digital audio as a single ad environment.Read the whole story at Inside Radio »