Karon Thackston offers a quick, simple plan for plugging keywords into an e-commerce site. It starts with broad keywords on the homepage, more specific keywords on category pages, and then long-tail
terms within product descriptions.
"Think of the sales process as a funnel," Thackson says. "It's broad at the lip and gets more narrow as you move closer to the spout. The same
goes for the keyword strategy: broad keyphrases at first and more specific ones as the subject matter gets more specific."
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