Search by name, company, title, location, etc.

Joshua Chasin

Member since December 2000

Long time media research veteran across 6 major media (TV, radio, newspaper, magazines, out-of-home, Internet). Occasional contributor to Mediapost's Online Metrics Insider, back when that was a thing.

Articles by Joshua All articles by Joshua

  • A Metrics Miracle in Metrics Insider on 12/09/2016

    Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."

  • Advertising Works -- And How! in Metrics Insider on 11/04/2016

    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger picture: the actual people out there on the other side of all those myriad screens.

  • Advertising Works -- And How! in Metrics Insider on 04/01/2016

    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger picture: the actual people out there on the other side of all those myriad screens.

  • Inside Today's Digital Household in Metrics Insider on 02/05/2016

    There was a time when understanding consumer use of the Internet was relatively simple - way more complex than understanding engagement with any other medium, sure, but still relatively simple. All we needed to deal with was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn't a connected device.

  • A Metrics Miracle in Metrics Insider on 12/22/2015

    Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."

  • For Best Results: Big Data, Meet Media Research in Data and Targeting Insider on 12/21/2015

    I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital metrics - and indeed, in our lives. The Internet of Things is already here; we can pay with our watches, and we've got Google thermostats. But in our space, I worry that there is too much emphasis placed on "Big Data," and not enough on "Good Data." Perhaps here the data scientist can learn from the media researcher.

  • Rethinking Traditional Audience Measurement Through A Digital Framework in Metrics Insider on 12/11/2015

    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy systems?

  • Let's Not Forget: Digital Advertising Moves Products in Metrics Insider on 11/11/2015

    Lately it seems as if every article I read about digital advertising is about viewability, fraud, or ad blocking. "No one's seeing my ads!" "Robots are seeing my ads!" "Robots are blocking my ads!" It's enough to make the casual reader think the sky was falling. I'm starting to think we're all collectively guilty of "burying the lede": that digital advertising works, persuades consumers, moves products.

  • Rethinking Traditional Audience Measurement Through A Digital Framework in Metrics Insider on 10/22/2015

    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy systems?

  • Rethinking The Single Currency Model in Metrics Insider on 10/16/2015

    One of the long-standing assumptions in audience measurement has been the notion of currency - and more to the point, of a single currency. I learned about the one-currency model in a very real way working at Arbitron in the '80s and '90s. We won one single-currency battle: spot radio measurement, where we competed with Birch Radio. And we lost one: spot TV, where we competed with Nielsen. But I'd like to offer a radical opinion. In the digital age, multiple transactional media currencies can, do, and will continue to exist. Indeed, they need to exist.

Comments by Joshua All comments by Joshua

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.