- A Metrics Miracle in
Metrics Insider on
12/09/2016
Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then
I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."
- Advertising Works -- And How! in
Metrics Insider on
11/04/2016
Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger
picture: the actual people out there on the other side of all those myriad screens.
- Advertising Works -- And How! in
Metrics Insider on
04/01/2016
Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger
picture: the actual people out there on the other side of all those myriad screens.
- Inside Today's Digital Household in
Metrics Insider on
02/05/2016
There was a time when understanding consumer use of the Internet was relatively simple - way more complex than understanding engagement with any other medium, sure, but still relatively simple. All we
needed to deal with was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn't a connected device.
- A Metrics Miracle in
Metrics Insider on
12/22/2015
Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then
I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."
- For Best Results: Big Data, Meet Media Research in
Data and Targeting Insider on
12/21/2015
I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital metrics - and indeed, in our lives. The Internet
of Things is already here; we can pay with our watches, and we've got Google thermostats. But in our space, I worry that there is too much emphasis placed on "Big Data," and not enough on "Good Data."
Perhaps here the data scientist can learn from the media researcher.
- Rethinking Traditional Audience Measurement Through A Digital Framework in
Metrics Insider on
12/11/2015
What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy
systems?
- Let's Not Forget: Digital Advertising Moves Products in
Metrics Insider on
11/11/2015
Lately it seems as if every article I read about digital advertising is about viewability, fraud, or ad blocking. "No one's seeing my ads!" "Robots are seeing my ads!" "Robots are blocking my ads!"
It's enough to make the casual reader think the sky was falling. I'm starting to think we're all collectively guilty of "burying the lede": that digital advertising works, persuades consumers, moves
products.
- Rethinking Traditional Audience Measurement Through A Digital Framework in
Metrics Insider on
10/22/2015
What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy
systems?
- Rethinking The Single Currency Model in
Metrics Insider on
10/16/2015
One of the long-standing assumptions in audience measurement has been the notion of currency - and more to the point, of a single currency. I learned about the one-currency model in a very real way
working at Arbitron in the '80s and '90s. We won one single-currency battle: spot radio measurement, where we competed with Birch Radio. And we lost one: spot TV, where we competed with Nielsen. But
I'd like to offer a radical opinion. In the digital age, multiple transactional media currencies can, do, and will continue to exist. Indeed, they need to exist.
- It's Moron Again In America
by
Joe Mandese
(Red, White & Blog on
10/24/2025)
This is the second best headline of the week!The only one keeping you from the top spot was the New York Post's "Just Walk Away, Beret," in regrd to Curtis Sliwa and the NYC Mayoral race.
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
by
Joe Mandese
(MediaDailyNews on
10/22/2025)
Just 2 things. 1. The Kantar panel deploys people meters, enabling the panelist to provide their individual start and stop times. That puts the Kantar panel on a par with the Nielsen panel as far as viewer (and viewership) identification is concerned.
2. As currently designed, the unit of measurement in Aquila is the person, not the household. Comscore is Aquila's linear TV partner, and their data, based on devices, is personified within the household in order to assign viewing to persons. Aquila receives Comscore data at the person level. Similarly, the Samba data will be personified in order to assign viewing to persons.
- Synthesizing Human Experience
by
Joe Mandese
(Planning & Buying Insider on
10/13/2025)
I've said this before, but I find it ironic that we spent years endeavoring to keep machine-generated respondents out of our surveys. Now we rely on them.
- Our Media Classification Does Not Fit The Containers Of The Past
by
Maarten Albarda
(Media Insider on
10/03/2025)
Also-- I thought YouTube was a social network.
- Our Media Classification Does Not Fit The Containers Of The Past
by
Maarten Albarda
(Media Insider on
10/03/2025)
100%. If Marshall McLuhan were alive today, he'd recognize right off that we seem to be confating distriburtion platform with content -- the medium with the message. I remember in 1998, trying to explain to my 5 year-old nephew the difference between broadcast and cable-- specifically, between ABC and Nickelodeon. He had no idea what I was trying to tell him. To him, there was no difference; he'd never been in anyone's home who didn't have cable, and so the difference between broadcast and cable was a distinction without a difference.
- Then They Came For The Late Night Hosts And I Did Not Speak Out...
by
Joe Mandese
(Red, White & Blog on
09/17/2025)
When Lee Harvey Oswald shot JFK, we didn't make it political.When Sirhan Sirhan shot Robert Kennedy, we didn't make it political.When James Earl Ray shot MLK, we didn't make it political. When John Hinkley Jr. shot Ronald Reagan, we didn't make it political.When Melissa Hartman and her husband were murdered in Minnesota, and John Hoffman and his wife shot, by Vance Luther Boelter-- this year-- we didn't make it political.Charlie Kirk was not assassinated by "the radical left." He was not shot by "inflamed rhetoric" (when it comes to inflamed rhetoric, that was sort of his brand.) He was not shot by "the far left." He was shot, like everyone else on this list, by a single man. No party, no ideology, no organization has claimed or defended him. His family literally turned him in. The reaction to Kirk's murder is wholly out of step with what has passed for collective public decency since I've been alive. Did Ronald Reagan attack "leftist scum" when he was shot? Did he make NBC pull Johnny Carson? Personally, my most vivid memory of that time was him joking to the surgeons as they wheeled him into the OR, "I hope you're all Republicans." It was a great line.I really HATE mixing politics with work. But when some of the greatest companies in my business are dragged into the news like this, it becomes increasingly difficult to draw a line.
- There Are No Shortcuts To Being Human
by
Gord Hotchkiss
(Media Insider on
09/09/2025)
Re this paragraph--When you know this and relisten to the songs, you swear you would’ve never been fooled. Those now in the know say the music is formulaic, derivative and uninspired. Yet many of us were taken in by this AI hoax, or what the real “band” now refers to itself as – “a synthetic music project guided by human creative direction and composed, voiced and visualized with the support of artificial intelligence.”--I daresay that the reason people were fooled so easily is that most "popular" music today is formulaic, derivative, and uninspired.
- CBS News Interview Policy Shift: More Transparency, More Trump?
by
Wayne Friedman
(TV Watch on
09/08/2025)
The obvious problem here is that a 20-minute interview might result in a 4-minute clip. Now the interviewer will have to figure out how to have the entire conversation in the 4 minutes.Stupid decision. Reserve the right to broadcast just the part of the interview that actully constitutes NEWS (after all, they don't call it "The Evening Recitation of Talking Points") but commit to posting the entire interview on your website. Transparency and crappy presentation of "the news" don't have to be paradoxical.
- Adalytics Asks Judge To Toss DoubleVerify Suit
by
Wendy Davis
(MediaDailyNews on
09/08/2025)
I'm not a lawyer, and I typically make this comment about people, not companies...But often, I find that people confuse the right to free speech, with the right to consequence-free speech.
- Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
by
Wayne Friedman
(TV Watch on
09/04/2025)
I watched a few "real football" games recently. I even saw someone score a goal!