- Tremor International Taps Emily Barfuss As CMO
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
Barfuss will oversee development of a global marketing strategy for the compan ...
- Warner Bros. Plans 50/50 Theatrical/HBO Max Release Strategy For 2022: Report
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
About half of the roughly 20 films Warner Bros. makes annually wi ...
- WarnerMedia First Programmer To Join Comscore's National Addressable Trials
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Vizio Claims Addressable Reach Of More Than 11M Via Smart TVs
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The scale represents a milestone for Project OAR, the addressable initiative found ...
- Pinterest Debuts Shopping List Feature
Digital News Daily, Karlene Lukovitz - Tuesday, June 8, 2021
The feature automatically saves all of a user's shoppable Product Pins ...
- eMarketer: Mobile Video's Time-Spent To Continue Growth, As TV's Reverts To Declines
Video Insider, Karlene Lukovitz - Tuesday, June 8, 2021
Not surprisingly, time spent with media on connected TV devices, connected gami ...
- Facebook Bans Trump For Two Years, Tightens Rules For Politicians
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
Ban will extend at least to January 2023 -- past the mid-te ...
- Paramount+ With Ads Launches Today, Minus Access To CBS Local Stations
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
In addition, Paramount+ will add 1,000 new titles to its feature fi ...
- Walmart Bows Its Own Streaming Devices, Taking On Roku, Other Players
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
Called Onn, the line includes an economy-priced Android TV UHD device a ...
- Google To Pay $270M, Change Ad Practices, To Settle French Antitrust Charges
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
Under the precedent-setting agreement, Google agreed to stop giving its own servic ...
- NBCU, Airport Network ReachTV Bow Expanded Content Deal, Ad Sales Partnership
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
As the coronavirus threat begins to abate and travel picks up, NBCUnivers ...
- FAST Work: OTT Subs Now In 82% Of U.S. Households
Advanced TV Insider, Karlene Lukovitz - Friday, June 4, 2021
That's up from 76% in 2020 and 64% in 2018 -- a ...
- Report: Social Video Generates 70% As Much Reach As Linear TV, Fills In Demo 'Gaps'
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The Global Video Measurement Alliance compares panel-based Tubular social video stats wi ...
- Congress Probes Spotify's New Discovery Mode Program
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
Lawmakers are concerned that the in-pilot program, which offers prioritized recommendation algorith ...
- Facebook Hit With New EU, U.K. Antitrust Probes
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
Regulatory bodies are investigating whether Facebook is using its advertisers' data ...
- MediaMath Revives Sale Exploration
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
The DSP paused its exploration of a sale last year amid t ...
- Twitter Launches Subscription Service, Starting In Canada, Australia
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
Twitter Blue, priced at $3.49 and $4.49 in local currencies, includes ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakut ...
- Sinch Launches Global API For Instagram Business Messaging
Mobile Insider, Karlene Lukovitz - Thursday, June 3, 2021
Brands can use the API to have scalable conversations with customers usi ...
- What Can We Expect From Ad-Supported HBO Max?
Video Insider, Karlene Lukovitz - Tuesday, June 1, 2021
With the AVOD version of the year-old streaming service debuting this wee ...
- Second-Tier Streamers Report Mostly Mixed Monetization Models
Advanced TV Insider, Karlene Lukovitz - Friday, May 28, 2021
Most apps include advertising, but nearly as many also sell subscriptions ...
- Roku Channel Fattens Content With First Streaming Rights To Saban Films
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
This is Roku's first pay-one window licensing agreement. ...
- Surprise: Kilar Declares Plans To Stay On At WarnerMedia Through 2021
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
"My plan and my focus is to remain here in my C ...
- HBO Max To Launch In Latin America, Caribbean In June, With Mobile Option Included
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
The service will include access to Warner Bros. movies, at no addition ...
- Bezos Announces Formal Step-Down Date, Touts MGM's Value
Digital News Daily, Karlene Lukovitz - Thursday, May 27, 2021
Jeff Bezos will hand over the CEO reins to Andy Jassy ...
- Instagram Connects Shoppers With Brands' Product Drops
Digital News Daily, Karlene Lukovitz - Thursday, May 27, 2021
Drops--promotions of soon-to-be-released products--will be organized for easy browsing and purchasing, direct ...
- Alan Dershowitz Sues Netflix For $80M Over Jeffrey Epstein Docuseries
Digital News Daily, Karlene Lukovitz - Thursday, May 27, 2021
The attorney, who represented Epstein in a controversial suit more than ...
- Philo Raises New-Subscriber Fee For First Time Since Launch
Digital News Daily, Karlene Lukovitz - Wednesday, May 26, 2021
CEO says partner content fee hikes forced the $5 price increase f ...
- Magnite Shifts Executive Team Following SpotX Acquisition, Names New CTO
Digital News Daily, Karlene Lukovitz - Wednesday, May 26, 2021
The changes include SpotX's CTO, J. Allen Dove, becoming CTO of Magn ...
- Amazon's Ad Revenue Now 2.4X Twitter, Snap, Roku, Pinterest Combined
Digital News Daily, Karlene Lukovitz - Wednesday, May 26, 2021
Based on its Q1 earnings report last month, Amazon's ad revenue ...