- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers Do
Email Insider, Ray Schultz - Wednesday, March 23, 2022
But people in the upper income brackets are more likely to ...
- New LiveIntent Partnership Said To Deliver Email Audiences To Web Advertisers
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
The arrangement with Audiencerate will use that firm's Google integration to he ...
- Emplifi Launches Livestreaming Service For Shopping
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
The move follows Emplifi's acquisition of video streaming firm Go Instore la ...
- Email-Blocking Service Raises $3.3 Million In Seed Capital
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
Gated will force unknown senders to make a charitable donation to rea ...
- Getting To Maximum Email Deliverability
Around the Net in Email, Ray Schultz - Tuesday, March 22, 2022
Email marketing platforms report the percentage of “delivered” emails, but that m ...
- B2B Brands Need To Move Beyond Old-Fashioned Lead Gen
Around the Net in Email, Ray Schultz - Tuesday, March 22, 2022
The linear lead-to-MQL approach used by many. B2B firms depends on bloated pipelin ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial Services
Email Insider, Ray Schultz - Tuesday, March 22, 2022
Gen Xers are more inclined to focus on emotional factors, while Boome ...
- Zeta Global Acquires ArcaMax, Email Newsletter Firm
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
The purchase of ArcaMax expands permission-based identities to 235 million, the compa ...
- HubSpot Cryptocurrency Clients Victimized By Hackers
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
Fewer than 30 customers were affected by the cyber attack, HubSpot s ...
- Bluecore Adds Sherene Hilal And Ryan Deutsch To C-Suite
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
Bluecore also named Arvind Krishnan as SVP, engineering. Hilal will lead t ...
- The Correct Way To Use Drip Email Campaigns
Around the Net in Email, Ray Schultz - Monday, March 21, 2022
Drip email campaigns produce high conversion and engagement rates. But most bran ...
- Banks Need To Learn That Email Marketing Has Changed
Around the Net in Email, Ray Schultz - Monday, March 21, 2022
Email remains a workhorse for many financial institutions. But many use ...
- Target Practice: Brands Need To Do A Better Job Of Personalizing, Consumers Say
Email Insider, Ray Schultz - Monday, March 21, 2022
Over half of consumers would share personal data in return for personaliz ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Simon Data Partners With Snowflake To Enhance CDP
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Clients will have an easier way to access and leverage customer dat ...
- Sinch Partners With CDP Provider Treasure Data
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Sinch, the parent company of Mailgun, Mailjet and Email on Acid, wi ...
- Emojis Can Lower A User's Respect At Work: Study
Around the Net in Email, Ray Schultz - Friday, March 18, 2022
Emojis often lower a person’s standing among colleagues when they are us ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022
Email Insider, Ray Schultz - Friday, March 18, 2022
Paid social and search dominate for spending on retail customer retention ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
Shoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- Upland Software Adds Features To Its B2B Content Operations Platform
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The enhanced platform, Kapost, allows email approval attachments, the company says. ...
- Investment Group Acquires Majority Interest In Phrasee
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The brand language platform hopes to continue its expansion in the Unit ...
- The Necessary Art Of Email List Scrubbing
Around the Net in Email, Ray Schultz - Thursday, March 17, 2022
Brands need to clean their email lists, but many procrastinate because th ...
- Workplace Clutterboxes: Employees Are Being Overwhelmed By Email
Email Insider, Ray Schultz - Thursday, March 17, 2022
There has been an 84% increase in use of email as ...
- Validity Speeds Up Certification Process For Critical Ukraine-Related Emails
Email Marketing Daily, Ray Schultz - Thursday, March 17, 2022
The effort is designed to help government and other organizations send communicatio ...
- ActiveCampaign Hit By Attack, Says Small Number Of Clients Affected
Email Marketing Daily, Ray Schultz - Thursday, March 17, 2022
The attack, which reportedly occurred on March 10, compromised email addresses a ...
- Google Docs Adds Email Template That Integrates Gmail
Around the Net in Email, Ray Schultz - Wednesday, March 16, 2022
Consumers using Google Docs are now getting a nifty template for drafti ...
- Email Entanglement: Consumers Love It -- With Conditions
Email Insider, Ray Schultz - Wednesday, March 16, 2022
Some kinds of targeting turn people off, and many people use too ...
- Stensul Expands Adobe Integrations To Improve Email Creation Process
Email Marketing Daily, Ray Schultz - Wednesday, March 16, 2022
Users can use Adobe Marketo Engage without leaving the Stensul platform, t ...
- Salesforce Sued To Prevent January 6 Subpoena Compliance
Email Marketing Daily, Ray Schultz - Wednesday, March 16, 2022
The RNC has filed a lawsuit against Salesforce, in an effort ...
- The Case For AMP For Email: It Improves Personalization
Around the Net in Email, Ray Schultz - Tuesday, March 15, 2022
AMP for email has provided email marketers with a slew of personalizati ...
