
Anthony Chiaravallo
Member since June 2024Contact Anthony- CEO Vallo Media
- https://www.vallomedia.com
- LinkedIn: https://www.linkedin.com/in/anthonychiaravallo/
- 331 Newman Springs Rd
- Building #3, Life Time Work
- Red Bank New Jersey
- 07701 USA
Anthony Chiaravallo is the founder and CEO of Vallo Media, a premier digital performance media agency serving a diverse clientele, from venture-backed startups to Fortune 500 companies. Under his leadership, the agency delivers progressive integrated marketing, digital strategy, and paid media buying services that drive maximum ROI.
Articles by Anthony All articles by Anthony
- How Cheaping Out On A Media Agency Hurts Your Bottom Line in
Marketing Insider on
03/31/2025
Choosing agencies based on price instead of performance means choosing agencies that aren't incentivized to optimize.
- 2025 Marketing Trends: Balancing Personalization, Privacy, Performance in
Marketing Insider on
01/07/2025
For one, personalization will hit new heights in 2025 with AI-powered predictive analytics.
- Decoding Attribution In Paid Media: Strategies For Maximizing ROI in
Marketing Insider on
11/27/2024
For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey.
- Brand Vs. Performance Marketing: Lessons from Advertising Week New York in
Marketing Insider on
11/04/2024
Brands that dive too far into performance tactics often struggle to move back up the funnel.
- Decoding Attribution In Paid Media: Strategies For Maximizing ROI in
Marketing Insider on
09/24/2024
For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey.
- Pausing Paid Media Right Now Could Be A Bad Idea -- Here's Why in
Marketing Insider on
09/13/2024
Recent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement.
- From Insights To Action: How Brands Can Leverage Advanced Analytics in
Marketing Insider on
07/30/2024
Tools allow marketers to make data-driven decisions, personalize customer experiences, and measure the effectiveness of their campaigns with unprecedented accuracy.
- Pausing Paid Media Right Now Could Be A Bad Idea -- Here's Why in
Marketing Insider on
06/12/2024
Recent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement.
Comments by Anthony All comments by Anthony
- RIP, Brand Purpose
by
Sarah Mahoney
(Marketing Daily on
02/10/2025)
Glad to see brand purpose is finally being laid to rest since it was mostly performative to begin with. Most consumers, especially young people, are not aligning their wallets with "woke" corporate virtue signaling. They are far more concerned with the rising cost of living, wage stagnation, and affording a life that even remotely resembles what they had growing up.The idea that people will pay 30% more for a values-driven brand sounds great in a survey, but in reality, price and quality drive purchasing decisions every time. Unless a brand is truly built around a cause like Patagonia, they should focus on making great products and leave the activism out of it.
- Brand Vs. Performance Marketing: Lessons from Advertising Week New York
by
Anthony Chiaravallo
(Marketing Insider on
11/04/2024)
Thanks for your comment! You’re absolutely right that consumer habits, especially around social media video consumption, have changed drastically—and brands must adapt. However, one of the biggest shifts I see today is not just in habits, but in strategy. Many brands over the past decade leaned too heavily on lower-funnel, performance-focused campaigns, where every ad dollar was attributable, neglecting the long-term value of brand building. This overreliance on immediate metrics often led to declining performance over time. On the other hand, brands that invested consistently in brand building saw their performance marketing efforts accelerate, as strong brand campaigns created a powerful tailwind. What’s “old” is indeed new again!
- Pausing Paid Media Right Now Could Be A Bad Idea -- Here's Why
by
Anthony Chiaravallo
(Marketing Insider on
06/12/2024)
Interesting question! From what I read it looks like Dr. Pepper did in fact increase their marketing investment across product segments during the most recent downturn. This no doubt helped them surpass Pepsi to become the second-largest soda brand, demonstrating the benefits of maintaining ad spend during challenging times (source: https://bit.ly/3VDTa6f).

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