Anthony Chiaravallo
Member since June 2024Contact Anthony- CEO Vallo Media
- https://www.vallomedia.com
- LinkedIn: https://www.linkedin.com/in/anthonychiaravallo/
- 07719 USA
Anthony Chiaravallo is the founder and CEO of Vallo Media, a premier digital performance media agency serving a diverse clientele, from venture-backed startups to Fortune 500 companies. Under his leadership, the agency delivers progressive integrated marketing, digital strategy, and paid media buying services that drive maximum ROI. With more than 15 years’ industry experience, Chiaravallo has orchestrated marketing strategies for some of the world’s most renowned brands, including Nike, Amazon, Walmart, Bank of America, FedEx, and Resorts World. To date, he has placed over $100 million in paid media programs, significantly impacting his clients’ market presence. An award-winning agency leader, he has successfully guided clients across a broad spectrum of industries, such as hospitality, gaming, food and beverage, retail, beauty, direct-to-consumer, sports, and technology. He has executed integrated marketing programs inclusive of social, search, influencer media, mobile, and programmatic. Recognized as a thought leader in paid media, data analytics, and performance marketing, Chiaravallo has been featured in prominent publications including USA Today and The Wall Street Journal. He is a sought-after speaker on marketing trends, having presented at major industry conferences such as SXSW and Digiday.
Articles by Anthony All articles by Anthony
- Pausing Paid Media Right Now Could Be A Bad Idea -- Here's Why in
Marketing Insider on
09/13/2024
Recent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement.
- From Insights To Action: How Brands Can Leverage Advanced Analytics in
Marketing Insider on
07/30/2024
Tools allow marketers to make data-driven decisions, personalize customer experiences, and measure the effectiveness of their campaigns with unprecedented accuracy.
- Pausing Paid Media Right Now Could Be A Bad Idea -- Here's Why in
Marketing Insider on
06/12/2024
Recent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement.
Comments by Anthony All comments by Anthony
- Pausing Paid Media Right Now Could Be A Bad Idea -- Here's Why
by
Anthony Chiaravallo
(Marketing Insider on
06/12/2024)
Interesting question! From what I read it looks like Dr. Pepper did in fact increase their marketing investment across product segments during the most recent downturn. This no doubt helped them surpass Pepsi to become the second-largest soda brand, demonstrating the benefits of maintaining ad spend during challenging times (source: https://bit.ly/3VDTa6f).
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