What drives someone to pivot in their career - especially when things are going well? For Chelsea Marti it was purpose. Novartis' director of content talks about those "aha" moments- when you start asking yourself not just what you do, but why - and how that led her to making a bold move from a successful tech career into a mission-driven role in healthcare. In this episode of Brand Insider: BTS, Chelsea shares with Lisa Singer why rejection (including from Novartis years earlier) didn't stop her - and how persistence and a little competitive edge helped her break into an …

How does a former professional athlete become the marketing force behind one of the world's most iconic luxury watch brands? TAG Heuer's Marketing & Digital Director, Rachel Walsh, shares her unconventional journey- from playing professional field hockey across Europe to shaping brand narratives at Adidas, Rituals Cosmetics, and now TAG Heuer. In this episode of Brand Insider: BTS, she talks with Lisa Singer about how years of playing elite-level hockey around the world shaped her leadership style and drive for excellence. She opens up about her final storybook moment as an athlete, winning the Dutch Championship in her last professional …

How do you build a creative career while balancing the demands of real life-parenthood, passion projects, and everything in between? In this episode of Brand Insider: BTS, Nicole Stetter shares with Lisa Singer her unconventional journey from thrift store owner to head of creative at Saylor. Nicole opens up about becoming a mother before finishing college and how the discovery of remote work has helped transform her ability to balance ambition and parenthood. She explores the evolving norms around remote culture, especially its impact on working parents, and how structure, transparency, and boundaries have helped her thrive both professionally and …

Are you doing what you love? Jenny Chen is! In fact following one's heart is the Wild Fork Foods' head of marketing's mantra, both personally and professionally. Born and raised in Shanghai, Jenny opens up about the challenges of building confidence as a non-native English speaker and how she learned to eventually trust her voice in rooms full of senior executives. In this episode of Brand Insider: BTS, Jenny talks with Lisa Singer about discovering her passion for marketing as a teenager after watching the Chinese version of Mad Men! She also discusses the importance of blending the art and …