by Lisa Singer on Aug 27, 12:00 AM
"Get curious and really put yourself out there to look into different things." Jordana Barish didn't just say this- she took her own advice! Earlier this year the former VP of Allegra, NA, at Sanofi began her new position as VP of OTC Brands at Foundation Consumer Healthcare- living proof that being open to change can pay off. Lisa Singer had the pleasure of speaking with Jordana last summer for Brand Insider: BTS, where she opened up about her non-linear career path, the power of turning setbacks into solutions, and why she sets goals (not resolutions). Jordana also shared how …
by Lisa Singer on Aug 20, 10:17 PM
What do you do when no one will hire you? If you're Betsy Berkhemer-Credaire, you create your own opportunity-and end up building a trailblazing career. From Disney publicist to founding one of the largest independent PR firms in Southern California, selling it, and later launching Berkhemer Clayton, the executive search firm she still leads today. Oh yeah, she also authored two books and spearheaded a seven-year fight resulting in California passing the first law requiring women on public company boards! In this episode of Brand Insider: BTS, Betsy tells Lisa Singer how refusing to take "no" fueled both her entrepreneurial …
by Lisa Singer on Aug 13, 11:56 PM
How do you go from lugging around a giant camcorder as a kid-- pretending to host your own TV show-- to leading marketing for a national brand? For Sarah Leinberger, VP, Head of Marketing at Yoobi, it's been anything but a straight path. She's done it all--marketing, branding, merchandising, HR--and learned the best roles often don't exist until you create them. In this episode of Brand Insider: BTS, Sarah opens up to Lisa Singer about the teacher who first believed in her, how creating psychological safety is at the heart of building strong teams, and why she's a sucker for …
by Lisa Singer on Aug 6, 5:47 PM
What does it take to start a business with nothing but a dream - and only $507 in your bank account? That's exactly how Norel Mancuso, CEO and Co-Founder of Social House, began her journey. At 27, she packed up a van, hit the road, and somewhere in a Kentucky bar scribbled two words on a matchbook: Social House. From that bold leap to landing game-changing clients like Playboy, Norel knew her instincts were spot on. In this episode of Brand Insider: BTS, Norel opens up to Lisa Singer about her approach to leadership and life- why she believes in …
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