This story is worth a closer look for any company trying to manage a struggling brand humanely.
Ashley Merrill, joining Outdoor Voices as chairman and taking an investment stake, believes in company's "Get the world moving" mission.
In one study, 66% of small-business owners say COVID-19 means they're giving health coverage a higher priority in their budget.
An intriguing new study finds pet care and fitness are the only two D2C categories living up to past performance levels.
"The armpit is the most under-appreciated part of the body," says Vineet Kumar, CEO of the Procter & Gamble-owned personal care brand.
The company has big plans for Robbert Larson, its masked spokesman, and says sales of its security systems are up 50%.
New feature Posh Stories lets people share short-form, shoppable videos, adding photos directly into the app.
For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changing the risk profile," says Chuck Hengel, CEO of Marketing Architects.
Farfetch, the global luxury platform, recently posted a dizzying 90% jump in sales, rising to $331.4 million.
ThirdLove's Heidi Zak: "Now people are kind of coming out the other side, and saying ' 'I am going to put on a bra.'"