• Direct Sales Continue To Power Nike's Recovery
    Fueled by intriguing digital offers like its SNKRS app, digital sales at brand Nike soared 84%.
  • Mirror, Mirror: Lululemon Polishes Its Swing At Peloton
    Lululemon is now selling Mirror, its $1,500 home workout device, in 18 Lululemon stores, as well as direct-to-consumer.
  • 'Ya Filthy Animal': BarkBox Gets Nostalgic For Holidays
    'Tis the season to gift pooches: Subscription service BarkBox offers a box full of Peanuts-themed treats and toys.
  • Serta Follows Scientist Sheep Deeper Into D2C
    The ongoing rise of D2C mattress brands, including Serta acquisition Tuft & Needle, is behind the shift in the 90-year-old brand's strategies.
  • Behind Fila's Move To Content-Rich Personalization
    As more retailers close their doors, Fila finds that "selling direct needs to become the main character in the story now."
  • Farfetch Gains On Luxury 'Paradigm Shift' To Ecommerce
    "What we are seeing is the acceleration of the secular trend of online adoption in luxury -- an industry that is still very under-penetrated," says CEO.
  • Freshly CEO: Feeding The I-Hate-To-Cook Consumer
    Freshly CEO Michael Wystrach tells D2C FYI how consumers are changing, and what the merger with Nestle means.
  • Zulily Celebrates Mom, The Mrs. Claus Of Our Lives
    "Especially this year, with all the hats she's wearing, we wanted a campaign that recognizes and appreciates Mom," says Zulily's Megan Marshall.
  • Quip Expands With Move To Walmart, More Products
    The Walmart launch includes electric toothbrushes for adults in both metal and plastic, kids' brushes and toothpaste, and an eco-friendly refillable floss string.
  • Bra-less Forever? Frankly Targets New Fashion Angle
    Frankly plans to make clothes with built-in bras that are fully supportive, including bodysuits functional enough to wear to work.
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