In the 1983 film "Mr. Mom," Michael Keaton plays a guy who, after losing his job, must stay home and take care of the kids. Having apparently never done any work around the house whatsoever, he proceeds to wrestle a runaway vacuum cleaner, cook his son a grilled-cheese sandwich with an iron, and treat a diaper change as though he's handling plutonium. The movie still provides some decent laughs - it was written by a then-relatively unknown John Hughes - but the zany notion of a man staying home while his wife worked feels outdated 30 years later.
If you're a parent, someone in your household has likely been engaged in completing enrollment paperwork, school shopping, and the inevitable meet-the-teacher or orientation meeting. More likely than not, she's called mom - despite dads being more likely than ever to share some of these tasks.
Since the summer of 2008 there has been explosive growth across the entire social media landscape with Facebook growing from approximately 100 million users in 2008 to more than 900 million in 2012 and Twitter growing from 6 million to 140 million in that same period.
Back in the old days, we used to tune out of something by staring blankly into space. Today, we have help from our fancy mobile devices - where we can spend hours mindlessly clicking around. In today's so-much-choice-everywhere culture, it's gotten increasingly hard to reach consumers - especially men. There is always another option to tune into now - listen to, read, stream, share, buy - and it's all at your fingertips.