• ENGAGE:MEN
    What A Popular Blog Can Teach Marketers About Targeting A Male Audience
    We're not the first to say it, but it bears repeating. The current content marketing business - driven by blogs, podcasts (audio and video), social media content, infographics, native ads, etc. - is extremely similar to the heyday of magazines. A blog can target a specific vertical audience, including the elusive male demographic, in fact. Certainly, there are many male-specific content destinations (for the sake of this conversation, we'll just put the discussion of adult-oriented content to the side completely), but one of the best executed that we've seen is the blog The Art of Manliness.
  • ENGAGE:MEN
    Marketing Lessons From The Most Patriotic Movie Ever Made
    In honor of the Independence Day holiday weekend, I'd like to share with you something I recently learned about this great country of ours: There is not a universal consensus about what the most patriotic movie of all time is.