• ENGAGE:MEN
    Sports And The Changing Face Of Masculinity
    When Kevin Durant accepted his MVP trophy, he said very little about himself. Instead, he singled out every one of his current Oklahoma City Thunder teammates and told them how much he appreciated them, how much he learned from them, and how much his success hinged on their contributions. He told Russell Westbrook, "I love you, man, I love you." Then, he looked at his mother and summarized his humble beginning, the circumstances of his upbringing, and told her that she was "the real MVP."
  • ENGAGE:MEN
    'Me Too!' Following Peers In Making Mom's Day Purchases
    You could have the greatest creative, a grand retargeting strategy and a brilliant pricing strategy, but the best way to get men to make an online gift purchase for Mother's Day may well be to convince them that others like them are already your customers.