When a bidding war recently broke out over it, we started thinking about the future of the Outdoor Channel, a channel that obviously resonates and is popular with men. But, beyond the Outdoor Channel, what's happening with technology and outdoor sports -- hunting, fishing, etc.?
It's one of our cultural paradoxes that women's issues tend to be treated as a discrete subject that affects only half the population. And, while many men have probably heard about the hoopla surrounding Sheryl Sandberg's book, "Lean In," it seems that very few have read it. An informal survey of 20 of my male colleagues found that zero men had read the book, and none planned to.