Remember the old adage? If a tree falls in the forest, and no one is around to hear it, does it make a sound? Consider the adage when you apply it to your Facebook strategy.

I've been playing Scramble With Friends pretty much since the day it launched, because-well, because I'm a word nerd. Endlessly fascinated by the human history petrified in the words and phrases that survive from earlier times. Did you know we started saying "Bless you" after a sneeze to scare off the Black Plague? That "malaria" is from medieval Italian for "bad air," because the ancient Romans thought you caught it from the stench around swamps?

Super Bowl Sunday is a day that can turbo-boost creative directors' careers and bring new clients to advertising agencies, keeping them flush with cash for years. It is the only live televised event in the world where the TiVo stays off, and people don't run to the bathroom during commercials. It's like the Oscars of the advertising industry.