ENGAGE:MEN
by Ed Keller on Sep 26, 1:00 PM
What's the best way to build influence among the Millennial generation? Engage young men. In a surprising twist, Millennial men are 50% more likely than the women of their generation to drive brand conversations, and not just in a few select categories. They're emerging as key consumer influencers across the board, from sports and auto to travel and children's products.