• ENGAGE:MEN
    Selfie Is The Word Of The Year. Is Your Advertising Capturing This New Behavior?
    You've probably read the headlines of the past month regarding the word "selfie." The Oxford English Dictionaries declared "selfie" the word of the year for 2013, and columnists far and wide have seized on that decision - and the behavior itself - as the latest example of the decline of Western Civilization at the hands of out-of-control technology.
  • ENGAGE:MEN
    Go Mobile To Shortcut Holiday Shopping
    The holidays are quickly upon us, and those who are traditionally last-minute shoppers are more likely to get caught off guard as Thanksgiving falls late into November, creating a short shopping season. You're a guy so, of course, you are a last-minute shopper. It's in the chromosomes, but we're here to help.
  • ENGAGE:MEN
    4 Takeaways From My First Focus Group
    I once worked for a magazine that used monthly focus groups to choose covers. Typically, what I felt was the worst cover option was chosen. My conclusion: Focus groups were stocked with dolts.