• ENGAGE:MEN
    Thanks, Awesome Technology, For Killing Our Awesome Slang
    After a very brief period in which I was instructed by BuzzFeed to learn why "Vintage Beer Commercials are Awesome," by Hooters to "#StepIntoAwesome," by Heavy.com to check out "10 Awesome UFC Fight Photos," and by Carl's Jr.'s Facebook page to check out how their "'Deals of Awesome' will help you get an awesome deal on an awesome meal," it occurred to me that I needed to take an awesome shower.
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    Making Online Video More Attractive
    As advertisers and marketers continue to scrutinize their advertising/marketing budgets and media buys, strategic CMOs are watching the growth of digital video. With digital video consumption rising every quarter -- especially the skyrocketing growth of mobile video - many CMOs are asking their teams to figure out a digital video strategy for capturing the attention of male consumers.
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    Getting Ready For Game Day: NFL Fan Traditions
    Let the fantasy football playing and game day overeating commence! The NFL season is officially underway, letting us revisit the traditions, rituals and superstitions that we look forward to each year.
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    Men And Emotion: What Do We Know?
    There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it's critical to talk to your consumer, to hear their voice. When more is needed, neuroscience can provide the missing insights and direction ...
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    The Macho Mobile Experience: Blending Content With Community
    Let me guess. As a man's man, you proudly take on any task that's thrown at you and absolutely nail it, without asking for help. And us guys don't like asking for help. In fact, we'd rather get lost finding our own way than listening to a GPS or by following a map. To keep up with making our lives a little easier, mobile apps are emerging that promote that stubbornness and encourage us to be a true man's man.
  • ENGAGE:MEN
    Light Beer: Less Filling! Tastes Great! Selling Increasingly Poorly!
    According to a new survey, men are drinking less beer.
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    What A Popular Blog Can Teach Marketers About Targeting A Male Audience
    We're not the first to say it, but it bears repeating. The current content marketing business - driven by blogs, podcasts (audio and video), social media content, infographics, native ads, etc. - is extremely similar to the heyday of magazines. A blog can target a specific vertical audience, including the elusive male demographic, in fact. Certainly, there are many male-specific content destinations (for the sake of this conversation, we'll just put the discussion of adult-oriented content to the side completely), but one of the best executed that we've seen is the blog The Art of Manliness.
  • ENGAGE:MEN
    Marketing Lessons From The Most Patriotic Movie Ever Made
    In honor of the Independence Day holiday weekend, I'd like to share with you something I recently learned about this great country of ours: There is not a universal consensus about what the most patriotic movie of all time is.
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    What Can You Learn From MLB's Digital Content Strategy?
    On Oct. 6, 1845, when the first organized baseball game was played in Hoboken, N.J., (the game was three innings, and the final score was 11-8), no one envisioned the multibillion-dollar sports rights deals that are common place now. For reference, NBC paid $1.2 billion for U.S. broadcast rights to last year's London Olympics.
  • ENGAGE:MEN
    What Bros Around, Comes Around
    One of my favorite "Portlandia" sketches last season showed the "Dream of the '90s" being alive in Portland. That sketch wasn't about the 1990s, however; it was about the 1890s and featured hipsters with foot-long beards and wool vests, hand-hammering their ice from a block. There may have even been a monocle. While they clearly were mocking one pocket of Portland's diverse crowd, there absolutely is an emerging trend whereby men take their style cues from previous generations, as reported in our study, The Acumen Report (44% of men looked to prior generations for inspiration on style). Marketers and brands ...
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