It's still good advice to press on with GDPR readiness because regardless of the UK, EU citizens will still be protected by it.
Too many marketers are missing out on social as a means to grow email lists through invitations to sign up for exclusive privileges and competitions.
"Set up" or "optimise"? New data-driven email marketing technology will begin to suggest which words work best so that subject lines are "optimised" to perform at their best.
Mobile can breathe new life into email marketing as long as brands build personalised, relevant messages for subscribers.