• What Happens To New Email Rules If The UK Leaves The EU?
    It's still good advice to press on with GDPR readiness because regardless of the UK, EU citizens will still be protected by it.
  • Forget Likes And Shares -- Use Social To Grow Email Lists
    Too many marketers are missing out on social as a means to grow email lists through invitations to sign up for exclusive privileges and competitions.
  • Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight
    "Set up" or "optimise"? New data-driven email marketing technology will begin to suggest which words work best so that subject lines are "optimised" to perform at their best.
  • Mobile Is Email's Second Chance -- Get Relevant Or Go Home
    Mobile can breathe new life into email marketing as long as brands build personalised, relevant messages for subscribers.