Although GDPR's huge fines will start biting in May, nearly a year before the earliest point for UK/EU separation, 1 in 4 firms say they're ditching compliance plans.
Email marketers really need to work on their goodbyes. Not only is offering an alternative to a hard exit good for lists, but it provides feedback you will never get from just shrugging and closing the door.
Research shows that email marketers know all too well that the best ways to build targeted lists are the toughest -- putting in the hours on social, content and SEO.
Kinetic emails are already proving that moving emails can boost open rates by 18% and click-throughs by 10%. Now that email is mobile, it has to start moving and get tactile, doesn't it?
What if you could begin typing simple requests to a confirmation email and they just got done? What's not to like?
Three in four UK adults say they get email retail offers regularly compared to less than one in five who recall promotion on Facebook. Email has gone and smashed Facebook -- again.
The DMA is pointing to content being a massive "pinch point" that email marketing must get right. Today, half of email marketers know content drives engagement, but only 4% of consumers agree.
So bounces and unsubscribes are up, but those who remain are shopping more and spending more. What's not to like?
Personalisation is often put forward as the way to boost conversions, but what do email marketers who have tried it have to say? Well there are uplifts for four in five, major uplifts for more than a quarter.
Half of email marketers are planning to add dynamic targeting to their arsenal this year because it takes personalisation to the next level.