There's been a question over whether GDPR's strict opt-in approach would become law, given the vote for Brexit, but the Government is clear. GDPR is enshrined in law and the ICO is working on more guidance. It's happening. Are you getting ready to get ready?
Who would have thought it? Video and data are the kiss of death in a subject line, but image and UK are surefire winners.
The UK leads the rest of Europe in open rates, doubtless because of more personalisation. So what will happen when brands that are being ignored implement GDPR and likely, see email lists shrink considerably?
Humans love pictures, and that's why they're so important in all forms of marketing, but email marketers must learn the trick of getting noticed without getting thrown in the spam folder.
People will drop off lists -- but that will send deliverability in the right direction and leave people who actually want to hear from you rather than those who haven't gotten around to telling you to buzz off.
It's not social media and it's not a new killer messaging app. Research is showing that the best way to reach Millennials is email -- a channel they have always embraced, but are showing signs of loving even more.
There has never been a better time to reach customers now that three in four prefer email over mobile. But engagement levels are dropping. Could it be that customers are mobile but email marketers are not?
No doubt AI has something to offer -- but right here and now email marketers could be using the channel to offer tailored shopping experiences. They don't need to wait for a software package and a salesman to show them the way.
The latest email "killer" comes from Facebook, but it is coming from a long line of moves intended to put an end to the inbox. Yes, email is still our favourite digital marketing channel.
Interaction with branded emails is down, so are we showing the first signs of email fatigue? Or is email's appeal strong enough to carry the channel through?