People are nearly ten times as willing to swap an email address for offers as they are their social identity. All they want is a little more control.
Three in four consumers think that brands do not treat data properly and aren't put off by adverse publicity. Time to stop the rot and get clear permissioning in place now.
Brexit does not affect email marketers' need to be GDPR-compliant within two years, so get those re-permissioning strategies ready.
Cleaning lists will improve open and click-through rates, and in two years time, it could save you from a huge EU fine.
Email rarely gets any praise, but consider this -- if 37% of mcommerce requires cross-channel tracking, what better way than email?
it also doubled mobile sales and open rates just by segmenting audiences with insights further enriched by in-store e-Receipt data.
Browsing behaviour gives a new dimension to customer data, providing brands with new insight on who is ripe to receive a call to action.
The simplest advice you will ever hear: If your campaigns are text-heavy and not mobile optimised, they will not work in a mobile-first economy.
"Re: Your Dad" is likely to go down as the worst email header in history, as bereaved customers berate Jawbone for the three words that caught their attention for all the wrong reasons.
E-receipts have to be one of the biggest cross-channel quick wins for both brands and the customers they provide better insight into.