by Sean Hargrave on May 26, 9:54 AM
Half of British businesses don't expect to be GDPR compliant in a year's time. Should business benefits be flagged up, rather than fines?
by Sean Hargrave on May 24, 12:39 PM
Yet another comparison between the darling of the marketing team and email shows that the inbox beats the timeline every time.
by Sean Hargrave on May 22, 12:43 PM
Email marketing is rarely mentioned alongside the term Gen Z, and that should alarm. The industry needs to get interactive and useful. Plain text just won't cut it.
by Sean Hargrave on May 19, 10:29 AM
GDPR will be law next May, now that we know the PM, if re-elected, will pass a new data law as the UK leaving the EU. GDPR by another name.
by Sean Hargrave on May 17, 12:21 PM
Email open and click-through rates are at a four-year high -- and that's as we only just begin to understand the power of triggered emails. The best is yet to come.
by Sean Hargrave on May 15, 11:20 AM
Email marketing can no longer be trusted without more companies and ISPs switching to the tech that proves who the sender really is.
by Sean Hargrave on May 12, 10:08 AM
Just one in five email marketers list using email to identify customers on different sites and devices as a top priority. Surely it's a bigger opportunity than that?
by Sean Hargrave on May 10, 7:00 AM
The DMA makes some strong points to the ICO on a light-touch approach to segmenting audience, but consent will usually be the best, compliant route for profiling.
by Sean Hargrave on May 8, 9:58 AM
Email is the Russian hackers' political weapon of choice to sew division. Look out for any leaks in the UK election that might encourage Scotland to detach itself from the UK.
by Sean Hargrave on May 5, 9:29 AM
In a mobile-first digital marketing landscape, how else are you going to recognise consumers on multiple devices and channels, if not by email?