The trendy channel, loved by "ninjas" and "gurus," took a pounding over Black Friday as good old email delivered 18 times more sales.
Want to turn newcomers into shoppers? A good old-fashioned money-off voucher code will make welcome messages 2.5x more successful in turning lookers into bookers.
Polls are a much underused means of boosting engagement with customers which is great for segmentation and personalisation.
Even the legal considerations outlined by the ICO today are good news for email marketers looking to turn footfall into segmented lists.
The Information Commissioner has confirmed, again, that GDPR is a fact of life that will apply before the UK leaves the EU and will protect EU citizens for decades to come. If you were thinking of ducking it, think again.
In the third quarter we were on the verge of half of all email-driven orders coming from mobile, so this festive season is likely to see the tipping point where those who embrace mobile will succeed by the clearest margins.
What marketers think about each sector's email performance and what consumers tell them are two very different things, as the latest research makes very clear.
They prefer it to any other method of communication with a brand -- yet the majority of people are deleting multiple messages, and nearly half will allow branded offers to end up in an account they don't check. Brands need to be relevant and personalised.
Millennials' best-kept secret is that email is their preferred means of contact with brands. The second-best-kept secret is that the love affair is deepening. Millennials' love of email for brand interaction is going from strength to strength.
From spring 2017 on, marketers who transgress data and privacy laws will be held personally responsible through huge fines. The tide will turn in favour of consumer protection a year before GDPR's massive corporate fines come into being.