by Sean Hargrave on Aug 31, 8:40 AM
It turns out that conversions are highest at the weekends when we're all still checking phones, but fewer brands are reaching out.
by Sean Hargrave on Aug 12, 11:44 AM
Turns out it's OK to be complex. Researchers found that open and click-through rates go up as subject lines require an older reading age.
by Sean Hargrave on Aug 10, 9:35 AM
As consumers go mobile, IBM researchers show that email recipients engage with the things that truly matter to them.
by Sean Hargrave on Aug 8, 11:34 AM
New research suggests that questions and salutations are out, while numbers and capitals are in.
by Sean Hargrave on Aug 5, 10:14 AM
Two-thirds of us instantly delete anything with a subject line that doesn't appeal, so it's time to get working on words that work.
by Sean Hargrave on Aug 3, 9:10 AM
If you're not separating your work and private email address, you could be appearing before unreceptive execs to be on the edge of burnout.
by Sean Hargrave on Aug 1, 10:29 AM
We all know you have to stop pumping out the same stuff to the same people, so perhaps some examples of success will make the transition easier.
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