by Sean Hargrave on Jun 6, 10:25 AM
New figures show that women are leading the mobile-first revolution in interacting with email.
by Sean Hargrave on Jun 3, 10:46 AM
When brands personalise subject lines but then send people off to generic, unhelpful Web pages, customers can feel rightly snubbed.
by Sean Hargrave on Jun 1, 6:55 AM
If personalisation means "First Name" to you, you've got it wrong. Tear down the data silos and real-time personalisation will soon reap results.
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