by Sean Hargrave on Mar 8, 10:25 AM
It isn't just you -- email marketers across the industry are making the most mistakes when they come back to the office on a Monday and their subject lines are at their most miserable too, until we get near the weekend.
by Sean Hargrave on Mar 6, 10:02 AM
As long as they can prove a "good reason" to process someone's data, and don't cause harm, private companies can claim "legitimate interest" as an alternative to fully informed, freely given consent.
by Sean Hargrave on Mar 3, 11:25 AM
As consumers become more discerning, less really is more, and in case you were wondering, we are most certainly living in a mobile-first world -- optimise away.
by Sean Hargrave on Mar 1, 10:24 AM
As the majority of marketers still reveal they are not ready for GDPR, the prospect of deleting lists looms large. But with more than a year to go, surely repermissioning is a better answer than starting from scratch?
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