MAD London Editions for February 2018
MAD London - Wednesday, Feb. 14, 2018
What Part Of Transparency Do Influencers Not Get?
Facebook Vows To Defeat Extremism After Unilever Boycott Threat
Publicis Unveils 'Emil,' Dedicated Agency To Service Mercedes
Unilever Unveils Blockchain, Threatens Billions In Ad Spend
Premier League Rights Sell For Slightly Less, BT and Sky Stay In Control
Google Details How Its Chrome Ad Blocker Works
Audioboom Eyes US Expansion Through Reverse Takeover
Snap Opens Marketing API To Developers
Nike's 'Nothing Beats A Londoner' Is A Viral Hit
Anchor Set To Switch To WCRS
MAD London - Tuesday, Feb. 13, 2018
Facebook To Snapchat -- 'Am I Bothered?'
YouTube CEO Responds To Unilever's Threat
Unilever Threat Is Social Media Advertising's #MeToo Moment
Forbes Media Acquires British Site The Memo To Expand European Content
Murdoch Commits To An Independent Sky News For Five Years
Amber Rudd Says A New Counter Extremism Tool Could Clean Up Social Networks
Forrester: North Americans Most GDPR Compliant, Europeans Least
Former PR Chief Named As New Ogilvy UK Chief Exec
4 Steps To Embrace GDPR And Transparency
Teens Starting To Move From Facebook To Snapchat
Unilever's Keith Weed Named WFA Global Marketer Of The Year
Virgin Holidays Gains With Automated Email Subject Lines
MAD London - Monday, Feb. 12, 2018
YouTube Pulls All Ads From Logan Paul's Channel
Unilever's Keith Weed Threatens A Boycott Of Sites That 'Breed Division'
'Blue Planet II' Helps BBC iPlayer Enjoy A Record 2017
R/GA Picks IoT Startups To Back
Droga 5 ECD Suddenly Departs
Facebook Ups User Control Over News Feeds
Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together
Amazon Named The World's Most Valuable Brand
New Group M Boss Promises More Dialogue With The Rest Of The Industry
Aldi Tops Supermarket Table For Customer Satisfaction
ICO Website Used By Hackers Mining Cryptocurrencies
EC Rejects ICANN's GDPR Compliance Proposal
Swisscom Suffered Data Breach in 2017: Data On 800,000 Customers Exposed
Prediction: GDPR Will Make the Web Unsurfable In The EU
Unilever Calls Out Facebook, Twitter And Google On Brand Safety
MAD London - Friday, Feb. 9, 2018
Trinity Mirror Buys Desmond's Papers For GBP127m
IAB Releases GDPR Advisory, Specifications
Arthur Sadoun's 'Urgent' Mission To Transform Publicis
Winter Olympics Allow Sponsors To Reach Younger, Trendy Audiences
Twitter Records First Profit, Video Ad Revenues Drive Boost
Mastercard Renews Champions League Sponsorship
YouTube Growth Expected To Slow
Eurosport And Facebook Partner For Winter Olympics Coverage
Gen Z Lead Millennials In Content Consumption
Camelot Puts National Lottery Account Up For Review
Premier League Rights -- Is Amazon One To Watch?
MAD London - Thursday, Feb. 8, 2018
MPs Fly To America On Fake News Mission
Publicis Groupe Adds More Growth In Q4
EU To Probe Apple's Shazam Purchase
Snap Launches Live Video Feature
Yandex.Taxi, Uber Complete Joint Venture In Russia
McLaren And Dell Sponsorship To Be Announced
Researchers: Anti-Ad-Blockers 52x More Common, Develop Anti-Anti-Ad-Blocker
Avis Looks Set To Put Its European Ad Account Out To Tender
ASA Rules Against Poundland's Saucy Elf Christmas Campaign
Commercial Radio Is Still Ahead, But BBC Is Closing The Gap
How Fashion Brand Oasis Confronts GDPR Challenges
Data-Driven Customer Experiences Are The New Loyalty
MAD London - Wednesday, Feb. 7, 2018
Snapchat App Users Grow To 187 Million
Google And Others Prepare For GDPR And 'Drag' On Advertising, Ecommerce
IAB Steps Up To Educate Industry On Programmatic Advertising
Wendy Clark Is DDB's New Global CEO
Did Theresa May Just Call Out Facebook And Google On Killing Off Newspapers?
Email And Tech Distract Workers: Microsoft Study
Criteo Faces Market Challenges Over GDPR Concerns: Report
GDPR May Protect Scammers, Security Experts Warn
Media And Retail Sectors Not Yet Ready For GDPR: Forrester
Email Is Part Of Ryanair's 2018 Marketing Plan
UK Advertising Pioneer Dies
BT Appoints Karmarama
Government To Review Whether Publishers Get Their Fair Share Of Revenue
Pepsi Got The Most Buzz From The Super Bowl
Fake News Mostly A Right-Wing Social Phenomenon
UK'S ICO Wins Fines For Spam And Data Breaches
MAD London - Tuesday, Feb. 6, 2018
Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROI
YouTube Apologises For Inappropriate Videos On YouTube Kids
Digital Advertising Has A Problem, But Ads.txt Can't Fix It Alone
Canadian Firms Far From Ready For GDPR: Study
'The Mirror' Settles With Hugh Grant, Execs Admit Turning 'A Blind Eye' To Hacking
Mashable And eBay Partner For Mobile Commerce
Will Pinterest Be The Platform That Proves ROI?
Grid Girls Replaced By Grid Kids At F1
Attribution Got You Scratching Your Head? This Should Help
Telefonica's Daniel Rosen Joins M&C Saatchi Mobile
MAD London - Monday, Feb. 5, 2018
Don't Panic -- GDPR Rights Are Nearly Identical To Today's
Google Making 'Strategic Decision' To Invest More In YouTube
Trinity Mirror Closing In On 'Express' And 'Star' Newspapers Deal
Amazon CEO Calls Ad Business 'Key Contributor' For Growth
Facebook Chief Reveals She Has Incurable Cancer, Draws Wide Support From UK Digital Marketers
Steps Toward GDPR Compliance: An Interview With ASG's Rob Perry
GDPR Could Cost Google 2% Of Revenue: Deutsche Bank
Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners
Bing UK Ad Revenue Up 15% In 2017
YouTube Has Hit Saturation Point
Are Freemason Lodges Operating Within Westminster?
Tribal Focuses On Experience To Take On The Consultancies
UK Data Agency Warns Against 'Box Ticking'
MAD London - Friday, Feb. 2, 2018
Mobile Is Bigger Than TV -- Can Adland Be Trusted With It?
Google Tops $110B For 2017, Takes Hit On Profit In Q4
BuzzFeed Looks For Philanthropic Support
Unilever Cutbacks Support A EUR250m Increase In Media Spend
Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years
Apple Enjoys Greatest Quarter, Brings In $88 Billion
McDonald's Goes Upmarket With Rugby Sponsorship On ITV
Publicis Groupe Rejiggers Leadership Team As Stoddart Departs
BT Revenue Declines, But BT Sports Viewers Rocket 23%
Forrester Report Shows Who's Not GDPR Compliant
News UK Appoints New Chief Executive At Unruly
Coors Light Signs Channel 4 Comedy Sponsorship
MAD London - Thursday, Feb. 1, 2018
Is Direct Mail's Growth Due To Less Regulation After GDPR?
Facebook Registers Small Dip In User Time
Carrie Grace Says BBC Has Lost All Trust Among BBC Women
Amazon Named World's Most Valuable Brand, Disney Named Strongest
Zoopla Apologises For #MeToo Hijacking
Google To Serve More Than One 'Featured Snippet' Per Question In Search
KFC's Dancing Chicken Tops Ad Complaints Chart For 2017
Matt Hancock Launches His Own App
Betfair Calls Ad Agency Review
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