MAD London Editions for February 2018
- MAD London - Wednesday, Feb. 14, 2018
- What Part Of Transparency Do Influencers Not Get?
- Publicis Unveils 'Emil,' Dedicated Agency To Service Mercedes
- Facebook Vows To Defeat Extremism After Unilever Boycott Threat
- Unilever Unveils Blockchain, Threatens Billions In Ad Spend
- Premier League Rights Sell For Slightly Less, BT and Sky Stay In Control
- Google Details How Its Chrome Ad Blocker Works
- Audioboom Eyes US Expansion Through Reverse Takeover
- Snap Opens Marketing API To Developers
- Nike's 'Nothing Beats A Londoner' Is A Viral Hit
- Anchor Set To Switch To WCRS
- MAD London - Tuesday, Feb. 13, 2018
- Facebook To Snapchat -- 'Am I Bothered?'
- YouTube CEO Responds To Unilever's Threat
- Unilever Threat Is Social Media Advertising's #MeToo Moment
- Forbes Media Acquires British Site The Memo To Expand European Content
- Murdoch Commits To An Independent Sky News For Five Years
- Forrester: North Americans Most GDPR Compliant, Europeans Least
- Amber Rudd Says A New Counter Extremism Tool Could Clean Up Social Networks
- Former PR Chief Named As New Ogilvy UK Chief Exec
- 4 Steps To Embrace GDPR And Transparency
- Teens Starting To Move From Facebook To Snapchat
- Unilever's Keith Weed Named WFA Global Marketer Of The Year
- Virgin Holidays Gains With Automated Email Subject Lines
- MAD London - Monday, Feb. 12, 2018
- YouTube Pulls All Ads From Logan Paul's Channel
- Unilever's Keith Weed Threatens A Boycott Of Sites That 'Breed Division'
- R/GA Picks IoT Startups To Back
- 'Blue Planet II' Helps BBC iPlayer Enjoy A Record 2017
- Facebook Ups User Control Over News Feeds
- Droga 5 ECD Suddenly Departs
- Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together
- Amazon Named The World's Most Valuable Brand
- New Group M Boss Promises More Dialogue With The Rest Of The Industry
- Aldi Tops Supermarket Table For Customer Satisfaction
- ICO Website Used By Hackers Mining Cryptocurrencies
- EC Rejects ICANN's GDPR Compliance Proposal
- Swisscom Suffered Data Breach in 2017: Data On 800,000 Customers Exposed
- Prediction: GDPR Will Make the Web Unsurfable In The EU
- Unilever Calls Out Facebook, Twitter And Google On Brand Safety
- MAD London - Friday, Feb. 9, 2018
- IAB Releases GDPR Advisory, Specifications
- Trinity Mirror Buys Desmond's Papers For GBP127m
- Arthur Sadoun's 'Urgent' Mission To Transform Publicis
- Winter Olympics Allow Sponsors To Reach Younger, Trendy Audiences
- Twitter Records First Profit, Video Ad Revenues Drive Boost
- Mastercard Renews Champions League Sponsorship
- YouTube Growth Expected To Slow
- Eurosport And Facebook Partner For Winter Olympics Coverage
- Gen Z Lead Millennials In Content Consumption
- Camelot Puts National Lottery Account Up For Review
- Premier League Rights -- Is Amazon One To Watch?
- MAD London - Thursday, Feb. 8, 2018
- Publicis Groupe Adds More Growth In Q4
- MPs Fly To America On Fake News Mission
- Snap Launches Live Video Feature
- EU To Probe Apple's Shazam Purchase
- Yandex.Taxi, Uber Complete Joint Venture In Russia
- McLaren And Dell Sponsorship To Be Announced
- Researchers: Anti-Ad-Blockers 52x More Common, Develop Anti-Anti-Ad-Blocker
- Avis Looks Set To Put Its European Ad Account Out To Tender
- ASA Rules Against Poundland's Saucy Elf Christmas Campaign
- Commercial Radio Is Still Ahead, But BBC Is Closing The Gap
- How Fashion Brand Oasis Confronts GDPR Challenges
- Data-Driven Customer Experiences Are The New Loyalty
- MAD London - Wednesday, Feb. 7, 2018
- Snapchat App Users Grow To 187 Million
- Google And Others Prepare For GDPR And 'Drag' On Advertising, Ecommerce
- IAB Steps Up To Educate Industry On Programmatic Advertising
- Wendy Clark Is DDB's New Global CEO
- Did Theresa May Just Call Out Facebook And Google On Killing Off Newspapers?
- Fake News Mostly A Right-Wing Social Phenomenon
- Pepsi Got The Most Buzz From The Super Bowl
- Government To Review Whether Publishers Get Their Fair Share Of Revenue
- BT Appoints Karmarama
- UK Advertising Pioneer Dies
- Email Is Part Of Ryanair's 2018 Marketing Plan
- Email And Tech Distract Workers: Microsoft Study
- Criteo Faces Market Challenges Over GDPR Concerns: Report
- GDPR May Protect Scammers, Security Experts Warn
- Media And Retail Sectors Not Yet Ready For GDPR: Forrester
- UK'S ICO Wins Fines For Spam And Data Breaches
- MAD London - Tuesday, Feb. 6, 2018
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROI
- YouTube Apologises For Inappropriate Videos On YouTube Kids
- Digital Advertising Has A Problem, But Ads.txt Can't Fix It Alone
- Canadian Firms Far From Ready For GDPR: Study
- 'The Mirror' Settles With Hugh Grant, Execs Admit Turning 'A Blind Eye' To Hacking
- Mashable And eBay Partner For Mobile Commerce
- Will Pinterest Be The Platform That Proves ROI?
- Grid Girls Replaced By Grid Kids At F1
- Attribution Got You Scratching Your Head? This Should Help
- Telefonica's Daniel Rosen Joins M&C Saatchi Mobile
- MAD London - Monday, Feb. 5, 2018
- Don't Panic -- GDPR Rights Are Nearly Identical To Today's
- Google Making 'Strategic Decision' To Invest More In YouTube
- Trinity Mirror Closing In On 'Express' And 'Star' Newspapers Deal
- Facebook Chief Reveals She Has Incurable Cancer, Draws Wide Support From UK Digital Marketers
- Amazon CEO Calls Ad Business 'Key Contributor' For Growth
- Steps Toward GDPR Compliance: An Interview With ASG's Rob Perry
- GDPR Could Cost Google 2% Of Revenue: Deutsche Bank
- Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners
- Bing UK Ad Revenue Up 15% In 2017
- YouTube Has Hit Saturation Point
- Are Freemason Lodges Operating Within Westminster?
- Tribal Focuses On Experience To Take On The Consultancies
- UK Data Agency Warns Against 'Box Ticking'
- MAD London - Friday, Feb. 2, 2018
- Mobile Is Bigger Than TV -- Can Adland Be Trusted With It?
- Google Tops $110B For 2017, Takes Hit On Profit In Q4
- BuzzFeed Looks For Philanthropic Support
- Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years
- Unilever Cutbacks Support A EUR250m Increase In Media Spend
- Apple Enjoys Greatest Quarter, Brings In $88 Billion
- McDonald's Goes Upmarket With Rugby Sponsorship On ITV
- Publicis Groupe Rejiggers Leadership Team As Stoddart Departs
- BT Revenue Declines, But BT Sports Viewers Rocket 23%
- Forrester Report Shows Who's Not GDPR Compliant
- News UK Appoints New Chief Executive At Unruly
- Coors Light Signs Channel 4 Comedy Sponsorship
- MAD London - Thursday, Feb. 1, 2018
- Is Direct Mail's Growth Due To Less Regulation After GDPR?
- Facebook Registers Small Dip In User Time
- Carrie Grace Says BBC Has Lost All Trust Among BBC Women
- Amazon Named World's Most Valuable Brand, Disney Named Strongest
- Zoopla Apologises For #MeToo Hijacking
- Google To Serve More Than One 'Featured Snippet' Per Question In Search
- KFC's Dancing Chicken Tops Ad Complaints Chart For 2017
- Matt Hancock Launches His Own App
- Betfair Calls Ad Agency Review
