MAD London Editions for February 2020
MAD London - Friday, Feb. 14, 2020
Netflix Cozies Up To Samsung With Bonus Content For Galaxy Users
Verizon Media And VIOOH Partner On JC Decaux Outdoor Inventory
OTT Service Finds Consumers Prefer To Be Paid To Watch Ads, Converts To That Model
Oliver Dowden Becomes Culture Secretary
Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
Zuckerberg Accepts OECD Rules May Mean He Pays More Tax
Agencies Show Their Love With Internal V-Day Initiatives
Will Ofcom Have The Power To Regulate The Internet?
UK Newspapers Express Concern Over Ofcom's Expanded Role
Coronation Street Seeks A New Sponsor
Britons Feel Overwhelmed By Digital Subscription Choices
New Chancellor Faces A Taxing Question On Tech Giants
MAD London - Thursday, Feb. 13, 2020
Boris Plays Nice With US Tech Giants On Regulation
Mobile World Congress Cancelled
Kantar Names Non-Executive Chairman As Search For CEO Continues
App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Instagram Is Delivering A Larger Audience To Big Brands Than Facebook
Roku Gets Analysts' Nod Over Netflix, As It Faces Off With Big Media Companies
Unilever Stops Targeting Children In Food And Drink Advertising
Consumers Reaching Digital 'Breaking Point'
Lloyd's Of London Seeks Creative Agency
UK Athletics Faces Financial Concerns Over TV Rights Renewal
Facebook Dating App Launch Delayed After Dublin Swoop
Reach Rewards Boss, Then Rejects Journalists' Pay Request
Man Arrested Over Lyra McKee Death
MAD London - Wednesday, Feb. 12, 2020
Can Barcelona's MWC Survive Coronavirus?
Publicis Groupe Scraps Market-By-Market Rollout Plan For Marcel
Ofcom Will Be Given Lead Role In Policing Internet, Platforms
Facebook Joins Sony And Amazon In Dropping Out Of MWC
U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
IPG Stock Surges On Strong Q4, Full-Year Report
Brave Accuses Google Of Risking Brits' Privacy Online
Marfeel Boosts Mobile Ad ROI With AdDealer Tech
Four Arrested In Northern Ireland Over Lyra McKee Murder
Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Brainlabs Seeks US Growth Through Hanapin Purchase
Amazon Celebrates Lovers, Romance Between Robots
BBC Defends Licence Fee By Moving 'Top Gear' To BBC1
Heist Appoints Quiet Storm Without A Pitch
Reuters Develops An AI Sports Presenter
Spotify Launches Kids' App
MAD London - Tuesday, Feb. 11, 2020
Influencers Are Schooled -- Again -- In Staying Legal
Omnicom Posts Revenue, Profit Gains In Fourth Quarter
Verizon Launches 5G Lab In London
YouTube May Become Streaming Subscription Aggregator
Pitch@Palace Removes Prince Andrew From Website
Ad-Tech Deals Rose 72% In 2019
BBC To Make Greta Thunberg Documentary
Report: In-House Shops Stymied By Corporate Red Tape
Amazon Invests In Large Fulfilment Centre In Gateshead
What If Google Acquired Tesla? One Analyst Says No
Branston Pickle Awarded To Wonderhood Studios
Nubian Skin Named Winner Of TfL Diversity Award
Is Spending GBP50 A Month On Subscriptions Sustainable?
Just 12% Of Women Of Colour Hold Senior Adland Roles
MAD London - Monday, Feb. 10, 2020
Tech Giants Avoid A Billion-Pound Tax Bill
Apple Fined For Slowing Down Older IPhones
Is The Coronavirus Making Advertising Sick?
Netflix Extends International Partnership With Liberty Global
Coronavirus Sees Amazon, LG And Ericsson Pull Out Of Mobile World Congress
Google Shopping Ads Coming To Gmail
Five US Tech Giants Could Be Paying A Billion In UK Tax
Grey London Wins Aunt Bessie's
What Is Your Personal Data's Share Of Media Spending?
eMarketer Predicts 83 Million Smart Speaker Users This Year
TBWA\Media Arts Lab Appoints New MD In London
Google Faces Uphill Task To Ban Financial Advertising Scammers
Photobox Is Looking For A New European Ad Agency
Premier League Considers 'PremFlix' Streaming Service Overseas
China Contract Manufacturer Cites Coronavirus As Reason Employees Should Stay Home
MAD London - Friday, Feb. 7, 2020
UK Will Hold Social Media Bosses Accountable For Content
Sadoun Talks Transformation Challenges, Talent Changes And The Power Of One
'The Telegraph' Claims Social Media Bosses Will Be Made Personally Liable On Content
Disney+ Estimated To Grow To 126 Million Global Subscribers By 2025
Facebook to Close Audience Network for Mobile Websites
Picture Editors Complain To Boris About Lack Of Access
Amazon Orders 100,000 High-Tech, Electric Delivery Vehicles
Twitter Q4: Revenue Hits $1 Billion, 152 Million Monetizable Daily Active Users Reported
Human Error Causes Most Data Breaches, Data Protection Commissioner Says
Consumer Spending On Media Rises 4.3% In 2019, Lagging Ad Industry's 4.9% Growth
Privacy Gaffe Shows Google Can't Be Trusted With Data: Opinion
Twitter Enjoys Its First Billion-Dollar Quarter
Child Protection Campaigners Urge Facebook To Rethink Encryption
One In Three National Newspaper Editors Are Now Women
MAD London - Thursday, Feb. 6, 2020
Why Boris Will Fail To Emulate Trump's Fox News Relationship
No Growth For Publicis Groupe In 2019
Government Considers De-Criminalising Non-Payment Of TV Licence Fee
Google Breaks Out YouTube: At $15.1B, It's Now Bigger Than The Broadcast Upfront Ad Market
BBC And Mail Online Accounted For Half Of Attention During Election
Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
Autonomy Founder Mike Lynch Arrested In London
Disney+ Eyes Western Europe Subscribers To Boost Growth
Global Chaos Will Affect Ad Spend
Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Radio Ad Terms And Conditions To Be Shortened
MPs Raise Concerns Over Briefings Outside The Press Lobby By Number 10
ASA Bans Ryanair Ad Over Green Claims
Think Tank Calls For Library Of Targeted Ads
'Sun On Sunday' Editor Moves Over To 'The Sun'
MAD London - Wednesday, Feb. 5, 2020
Google Faces GDPR Probe Over Location Tracking
Snap's Revenue Up 44% YOY, Global Daily Users Rise
Google And Tinder Face Investigation By The Irish Data Watchdog
MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' Calculation
Deliveroo To Sponsor 'Ant & Dec's Saturday Night Takeaway'
MRC Completes Audits For Facebook, Instagram, YouTube: Pauses Snapchat's, Twitter's
Premier Inn Is Looking To Replace Lucky Generals
Reach Finishes Local Paper Paywall Experiment
Q4 Streaming Hours Up 58% YoY, Social's Importance Grows In News, Sports Views
BBC Launches Multiplayer Game, But Without Ads And Loot Boxes
The Latest Pull In The Video Game Streaming Tug-Of-War
Brainlabs Buys SEO Agency, Distilled
HuffPost UK Appoints New Editor In Chief
MAD London - Tuesday, Feb. 4, 2020
Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
Alphabet Reveals YouTube Brought In $15B In Ad Revenue In 2019
Accenture To Close Media Auditing Division
YouTube Paid Subscribers Now At 22M, Including 2M For OTT
IPA Tells Agencies To Remember Not All Media Needs To Be Digital
Former Aegis Media Chief Buhlmann Resurfaces At London's Croud
New Regulator Must Be Allowed To Look Inside 'Black Box' Of Algorithms
TikTok's Growth Drives ROI, Joining Google, Facebook, Apple Search Ads, Report Finds
Lobby Journalists Stage A Walkout
Future Raises Forecasts For 2020
Starbucks Adding 4,000 AI-Enabled Coffee Machines
How One Man Gamed Google Maps
Licence Fee To Go Up GBP3 In April
MAD London - Monday, Feb. 3, 2020
Did GDPR Give Email Marketing A Massive Engagement Boost?
Amazon Surpasses Q4 Expectations, Ad Business Sustains Momentum
Netflix Should Be Paying GBP13m In Tax, UK Tax Campaigners Argue
Zoopla Looking For A New Media Agency
What Does Facebook's $550 Million Privacy Settlement Mean For Publishers?
Uber Likely To Have Another Row With TfL
Google, Facebook, Twitter Working To Stop Spread Of Misinformation About Coronavirus
Facebook Claims To Be Backing Social Media Regulation In The UK
Everything Is Now D2C
Campaign's 5 Lessons UK Advertisers Can Learn From The Super Bowl
BBC Breakfast News Presenter Stands By Her Criticism Of Trump's 'Go Home' Jibe
Email Performance Improved In 2019 After A Difficult 2018
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