MAD London Editions for April 2020
MAD London - Thursday, April 30, 2020
Adland Braces For Sorrell's 'Deep Doo Doo'
WPP Bracing For 'Tough' Second Quarter
AA/Warc Predict A 16.7% Decline For UK's Advertising Market
Facebook: Q1 Revenues Up 17%, But Ad Demand Drops
UK Digital Ad Spend Rocketed 15.4% In 2019
Sorrell Says COVID-19 Puts Holding Companies In 'Deep Doo-Doo'
A Month Later, IAB Finds 'Buy-Side' More Resolute About Ad Cuts: Especially For Traditional Media
'Guardian' Reports Voluntary Subscriptions Are Up A Quarter This Year
Amazon: How Well Will The Ecommerce King Navigate COVID-19?
Google Removed More Bad Ads Last Year Than In 2018
Spotify: Pandemic Altering App Usage Patterns
Which? Calls On Social Media To Tackle Fraud and Scams
Virgin Media Says It Resolved UK Broadband Issues
MAD London - Wednesday, April 29, 2020
Why Creatives Will Be Praying Harder Than Most For Growth
YouTube Advertising Surprises Analysts, Surges 33% To $4B In Q1
WPP Revenues Down In Q1
UK Advertising Growth Not Expected Until 2021
The End Of Pointless Purpose
Google Meet Now Free To Anyone With An Email Account
Bauer To Suspend Print Publication Of Some Australian Titles
Advertising Head Count Reduced For Two Consecutive Years
NHS Says COVID-19 Tracing App Is Two Weeks Away
Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
GDPR Advice Site Fixes Data Exposure Problem: Report
Monday Leads In Email Opens During COVID-19 Crisis: Report
How TV Is Reacting Flexibly To COVID-19
Piers Morgan Cleared Over 'Combative' COVID-19 Interview Style
MAD London - Tuesday, April 28, 2020
Omnicom's Wren: 'Every Aspect Of Our Business Is Going To Change'
NHS Rejects Google And Apple Model For COVID-19 Tracing
Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
Tech Firms Join Safety Campaigners To Tackle Online Harms
Gambling Firms Agree To Stop Advertising During COVID-19 Lockdown
Marketers' COVID-19 Messaging Draws 'Positive' Response, Little Change in Brand Favorability
Germany Is Concerned GDPR Will Fail If Ireland Does Not Act
The B2B Data Scramble: Most Brands Plan To Spend More On Quality This Year
IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Julian Assange Extradition Case Delayed By COVID-19
'FT' Sacks Journalists For Accessing Rivals' Zoom Calls
Just 7% Of Marketers Are Spending More During Lockdown
Brands Change Marketing Course During The Pandemic, Knowing They Will Be Judged
GDPR Advice Site Fixes Data Exposure Problem: Report
'The Guardian' Is Winning At COVID-19 On Google -- A Shame There's No Prize
MAD London - Monday, April 27, 2020
Is GDPR On The Verge Of Failing?
Dentsu Postpones Release Of First-Quarter Earnings
Meghan Accuses 'Daily Mail' Of Stirring Things Up With Her Father
Apple, Google Address Privacy Concerns Around COVID-19 Tracing On Mobile
Amazon Uses Data From Sellers To Develop Competing Products
Shareholders To Vote On Zuckerberg's Future Over Ad Market Dominance Controversy
Havas Group Loses Ground In Q1
Lockdown Brits Turn To Piracy
Google, Facebook Earnings May Offer Insight Into Digital Ad Market
Programmatic Rekindling CPG, Consumer Relationships
Facebook To Take On Zoom With Large Video Chat Rooms
'The Guardian' Leads On COVID-19 SEO
Dentsu Postpones Releasing Q1 Figures
Why The GDPR Is Struggling
MAD London - Friday, April 24, 2020
Magazines And Newspapers Lose Out As Brits Stream Through Lockdown
Print Loses Out As Digital And TV Media Consumption Soars
U.S. President May Boast About His COVID-19 Ratings, But He Trails British Heads Of State
Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second Half
Unilever To Carry On With Advertising
COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Vision Express Awards Media Account To The7stars
Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
'Independent' Cuts Costs With Furloughing And Salary Reductions
'Jewish Chronicle' Bought By Consortium
Tony Blair Believes COVID-19 Tracing App Privacy Risks Are Worth Taking
Italian Email Provider Hacked: Report
MAD London - Thursday, April 23, 2020
Budgets Are Slashed, But They Will Return
NHS COVID-19 Tracing App Tested By The RAF
Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
Google To Require All Advertisers To Verify Identities
COVID-19 Business Activity Crash Is Worst Than 2008
Merkle Promotes Dempster To Global CEO
Government Tackles 70 COVID-19 Fake News Stories Per Week
Publicis Groupe Taps Billingsley For New Global CMO Role
Search Shows Brits Are Eager For Lockdown To End, And Their Garden To Bloom
Maserati Consolidates Global Creative Account With Droga5
70% Say Journalists Are Not Holding The Government To Account On COVID-19
UK Launches Phishing Email Reporting Service
MAD London - Wednesday, April 22, 2020
Lockdown Micro-Influencers: Digital Marketing's Hot New Trend
Despite Pandemic, IPG Posts Q1 Organic Growth
Ad Spending Slashed, Recovery Due In 2021
Snap Inc. Records Strong Q1 Revenues, User Growth
Study: UK Consumers Prefer Display Ads, Not Emails, In COVID-19 Crisis
Periscopix Name Dropped As Team Merged Into Merkle
Google Shopping Makes Listings Free
Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Netflix Adds Record Number Of New Subscribers Under Lockdown
Omnicom Agencies Top List Of ADC Awards Nominations
COVID-19 Tracking App Causes Privacy Row In France
Zoella Post For Miss Selfridge Banned By ASA
Industry Veteran Calls Out Programmatic
Apple's iPhone 12 Models Might Be Delayed
Facebook Offering Messenger Kids In More Countries
MAD London - Tuesday, April 21, 2020
P&G Will 'Double Down' On Advertising Despite COVID-19 Lockdown
Health And Loan Content Sees Readership Surge In UK, Study Finds
European Grocers Get Lists Of Those In Need Of Food Packages That Had Been Blocked By GDPR
Eamonn Holmes Is Told Off, 'London Live' Said To Have Broken Broadcasting Rules
How TfL Doubled Its ROI In Turning Round Bus Users' Experiences
How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
More Than 400 Online COVID-19 Scam Shops Closed Down
Ecommerce Startup Blueprint Raises EUR1.1 Million In Funding
Engine On Alert As E.ON Calls Review
Lengthy Rebuttal Shows Government Is Shaken By COVID-19 Criticism, 'The Guardian' Claims
A Guide To Understanding And Surviving A Cookie-less World
Apple Expands Services Around The World
UK Slips Two Places Down The World Press Freedom Index
Newspapers Must Convince Advertisers, Not The Government, To Survive COVID-19
MAD London - Monday, April 20, 2020
Is This The Start Of COVID-19 News Fatigue?
What Australia's Google, Facebook News Tax Means For The Industry
Harry and Meghan Cut Ties With Four Tabloids
Coronavirus Fatigue Signals Need For Fresh Strategies
Cannes Lions To Launch Lions Live Platform
Meghan Vs 'Daily Mail' To Start Next Week
Australia To Require Big Platforms To Pay For News Content
Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
Chancellor Launches Loans Scheme For Start-Ups
News UK Asks Staff To Volunteer For Unpaid Leave
Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Future's TI Media Purchase Finalised
Agencies Expect A 20% Revenue Drop Over COVID-19
MAD London - Friday, April 17, 2020
Google Vs Publishers -- It's A Copyright Puzzle
Analysts Downgrade Industry Stock Prices, Especially For Nielsen
Pandemic Drives Google, Microsoft, Others To Innovate Faster, Amp Up Video
Sorrell Predicts Q2's 'Bloodbath' Will Prompt Holding Companies To Sell Agencies
Study: Most Publishers Expect Revenue Decrease In 2020
Local And National Newspapers Have Furloughed 2,000 Staff
B2C Marketers Hit Harder By COVID-19 Than B2B
Why Advertisers Shouldn't Dismiss COVID-19 News
How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It
80% Will Need To Download COVID-19 Tracing App
Google Must Negotiate With French Publishers On Copyright
Facebook Points Fake News Likers To WHO's COVID-19 Page
NUJ Calls For Windfall Tax On Tech Giants
Amazon Gives Alexa Long-Form Speaking Style
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