For a non-cook, I love Plate. The mag may focus on the chef-to-chef market, but if this is a trade pub, it's remarkably elegant. Yet it also speaks to the sophisticated food reader, combining a dollop of history and culture with each story, as well as a recipe index that breaks down starters, main courses, sides and desserts. In short, Plate is tres user-friendly.
So wait -- is Business 2.0 about to go the way of the dodo bird, or isn't it? Given the mag's uncertain fate, I don't see the point in writing a straight review of the August issue, which is either Business 2.0's penultimate moment of publishing glory or just another day at the office. Instead, here's some unasked-for advice aimed at the new owners (in the event that Time Inc. can stir up a buyer) or the buzzards (in the event that the mag goes under, thereby freeing competing titles to appropriate its best ideas and/or people).
A lot has happened since I last took a critical look at Rolling Stone. The mag itself has almost reinvented itself, bulking up its pop-culture muscle without corrupting its mind (the national-affairs coverage) or soul (Mick, Keef et al). It has also rediscovered its investigative mojo. But as it did a few years back, Rolling Stone's music coverage lags behind everything else between its covers.
Luxury Spa Finder charts the spa lifestyle -- beauty to fashion, travel to design and cuisine -- with élan. If it soothes the skin and the spirit, it's probably here. The mag is a tony reminder that F. Scott Fitzgerald was right: The rich -- or at least those willing to shell out mucho dineros for pampering -- are different. And I, for one, am with them -- in spirit. In reality, any found money goes into my retirement fund. If I have to be diapered in future, I want a bronzed beach boy to do it.
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