An admiring mention of a "full-skirted... dress printed with bloody deer." Emptyheaded quotes from designer Roberto Cavalli ("I am all about nature, about... things that are unspoiled! Money is spoiled!"). Pictures of hilariously hideous men's clothes, like the ICU-goes-to-the-Easter-parade look (green scrubs decorated with purple flowers). All these elements indicate that the recently launched New York Look (a twice-yearly brand extension of New York magazine) is meant for a select readership: true or wannabe fashion insiders.

North Valley is a regional Arizona mag that claims an upscale target, but delivers a decidedly middle-class feel. That may be due, in part, to the cheesy ad layouts. Class distinctions are not subtle in the U.S. of A, particularly in big cities. Stroll down Fifth Avenue and pop into Tiffany's or Bergdorf Goodman. Say what you will about an upwardly mobile society; there are those who casually drop $135K on a diamond bracelet and those who do not.

Paper describes itself as a pop culture magazine that aims to go beyond the mainstream, to get at the heart of the groundbreaking ideas and trends that shape our world. In my opinion, it's a mission expertly accomplished.

In a sound-byte era, this is a long title for a new magazine. I'd recommend it reVamp -- at least where monikers are concerns. On first glance, I thought it was selling eye drops and batteries. Certainly, the hyper-charged cover girl is artificially jazzed. Few of us get that happy without the help of Mr. Pfizer and Dr. Feelgood. However, for those who see 2008 as the impetus to a healthier lifestyle -- and you deserve Stephen Colbert's "Tip of the Hat" -- you could do worse than reFresh/reCharge reNew. However, you could also do better.